Brandwave

Coleman vs SoundAsleep:Which is more popular?

In September 2026, Coleman had more branded searches than SoundAsleep among air mattress brands worldwide. Coleman had about 201,000 branded searches, while SoundAsleep had 5,120. Coleman made up 37.9% of all air mattress brand searches we track, and SoundAsleep accounted for 0.96%. When we asked ChatGPT and Google AI Overviews about air mattress brands, SoundAsleep appeared in four of the five answers and Coleman in two. SoundAsleep was mentioned before Coleman in every answer.

Among air mattress brands worldwide in September 2026

Who do people search for more?

Coleman, about 39 searches for every 1 for SoundAsleep

Coleman 201K searchesSoundAsleep 5.1K searches

Who does AI mention more?

SoundAsleep, mentioned in 4 of 5 answers, Coleman in 2

SoundAsleep in 4 of 5Coleman in 2 of 5

Who does AI recommend more?

SoundAsleep, named ahead of Coleman in every answer

SoundAsleep first in 4Coleman never first

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Top air mattress brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, SoundAsleep was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Coleman was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. SoundAsleep was listed before Coleman in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. SoundAsleep1st
  2. Intex2nd
  3. Coleman3rd
  4. Bestway–
  5. Sealy–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Intex4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SoundAsleep4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Coleman2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sealy1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bestway0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about air mattress brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Coleman or SoundAsleep more popular in search?

This chart shows how often people search Google for Coleman and SoundAsleep by name. Each line represents a brand's share of searches for all five air mattress brands we track, month by month, from English-language searches worldwide.

Coleman and SoundAsleep among air mattress brands worldwide, by month

Share of searches by month for Coleman, SoundAsleep. The figures are in the table below the chart.

View monthly share of searches table
MonthColemanBestwayIntexSealySoundAsleep
Oct 202545%24.7%20.1%9.1%1%
Nov 202544.1%24.2%19.7%10.9%1.1%
Dec 202540.2%32.8%18%8.1%0.93%
Jan 202641.9%28.1%18.7%10.3%0.97%
Feb 202640.2%27%22%9.9%0.92%
Mar 202640.9%27.5%22.5%8.2%0.9%
Apr 202636.9%24.7%30.1%7.4%0.81%
May 202625.4%31.1%38%5.1%0.51%
Jun 202618.9%34.6%42.3%3.8%0.42%
Jul 202623.7%35.5%35.5%4.8%0.61%
Aug 202630.9%30.9%30.9%6.2%1.2%
Sep 202637.9%31.1%20.7%9.3%0.96%

How has the Coleman and SoundAsleep comparison changed over the last 12 months?

3 findings
  • Coleman was ahead of SoundAsleep in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Coleman’s share of searches among air mattress brands worldwide moved from 45% to 37.9%, and its estimated monthly branded searches moved from 246K to 201K.
  • Across the 12 months ending September 2026, SoundAsleep’s share of searches among air mattress brands worldwide moved from 1% to 0.96%, and its estimated monthly branded searches moved from 5.7K to 5.1K.

How did search popularity change for air mattress brands worldwide in September 2026?

2 changes

  1. In September 2026, Coleman overtook Bestway to become the leader among air mattress brands worldwide, with 37.9% of the searches.

  2. Estimated monthly branded searches for SoundAsleep worldwide fell 10.2% over 12 measured months, from 5.7K to 5.1K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Coleman’s and SoundAsleep’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Coleman

1 branded search term

  • coleman

SoundAsleep

2 branded search terms

  • soundasleep
  • soundasleep air mattress

How the Brand Demand Index is measured

Other head-to-heads among air mattress brands

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