How popular isColeman in search?
In September 2026, there were an estimated 241K branded searches for Coleman worldwide which is down 13.5% over the last 12 months. Coleman holds 42.6% estimated Share of Search among air mattress brands worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which air mattress brands compete with Coleman?
Share of Search by month for Coleman, Bestway, Intex, Sealy. The figures are in the table below the chart.
View monthly share of search table
| Month | Coleman | Bestway | Intex | Sealy |
|---|---|---|---|---|
| Oct 2025 | 48.6% | 23.5% | 19.2% | 8.6% |
| Nov 2025 | 47.7% | 23.1% | 18.8% | 10.4% |
| Dec 2025 | 43.4% | 31.6% | 17.3% | 7.8% |
| Jan 2026 | 46.5% | 26.3% | 17.6% | 9.7% |
| Feb 2026 | 43.6% | 25.8% | 21.1% | 9.5% |
| Mar 2026 | 44.7% | 26.1% | 21.3% | 7.8% |
| Apr 2026 | 40.9% | 23.5% | 28.6% | 7% |
| May 2026 | 29.5% | 29.5% | 36.1% | 4.9% |
| Jun 2026 | 22.7% | 33.1% | 40.5% | 3.6% |
| Jul 2026 | 28.2% | 33.6% | 33.6% | 4.5% |
| Aug 2026 | 36.3% | 28.9% | 28.9% | 5.8% |
| Sep 2026 | 42.6% | 29.2% | 19.4% | 8.7% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 42.6% | 241K | -21.8% | +6.3 points | |
| 2, held 2nd | 29.2% | 165K | -32.9% | +0.2 points | |
| 3, held 3rd | 19.4% | 110K | -55.3% | -9.5 points | |
| 4, held 4th | 8.7% | 49.5K | 0% | +2.9 points |
1.
Coleman
42.6%
Held 1st. 241K estimated branded searches, -21.8% vs prior month. Share +6.3 points.
2.
Bestway
29.2%
Held 2nd. 165K estimated branded searches, -32.9% vs prior month. Share +0.2 points.
3.
Intex19.4%
Held 3rd. 110K estimated branded searches, -55.3% vs prior month. Share -9.5 points.
4.
Sealy8.7%
Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share +2.9 points.
Compare search popularity between Coleman and its closest rivals
Every comparison with Coleman
46 comparisons
- Coleman vs DeWalt
- Coleman vs Soto
- Black Diamond vs Coleman
- Carhartt vs Coleman
- Coleman vs Columbia
- Coleman vs Companion
- Coleman vs Fenix
- Coleman vs Hydro Flask
- Coleman vs Igloo
- Coleman vs KitchenAid
- Coleman vs Lynx
- Coleman vs Napoleon
- Coleman vs Pelican
- Coleman vs Weber
- Coleman vs YETI
- Coleman vs Kathmandu
- Coleman vs Cuisinart
- Coleman vs Primus
- Bestway vs Coleman
- Coleman vs Lumos
- Coleman vs Macpac
- Coleman vs Corkcicle
- Coleman vs Dometic
- Coleman vs Intex
- Coleman vs Jetboil
- Coleman vs Pit Boss
- Coleman vs Traeger
- Black Wolf vs Coleman
- Coleman vs Lay-Z-Spa
- Coleman vs Sealy
- Big Agnes vs Coleman
- Body Glove vs Coleman
- Coleman vs Goal Zero
- Coleman vs Helinox
- BioLite vs Coleman
- Coleman vs OZtrail
- Coleman vs Summer Waves
- Coleman vs GCI Outdoor
- Coleman vs Vango
- Coleman vs LuminAID
- Coleman vs Doughboy
- Coleman vs MSR
- Coleman vs Icey-Tek
- Coleman vs Outwell
- Coleman vs Wanderer
- Coleman vs Kampa
How has branded search demand for Coleman changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Coleman worldwide fell from 279K to 241K.
- Across the 12 months ending September 2026, Coleman’s estimated Share of Search among air mattress brands worldwide decreased from 48.6% to 42.6%.
- Across the 12 months ending September 2026, Coleman’s estimated Share of Search among air mattress brands worldwide peaked at 48.6% in October 2025 and was lowest at 22.7% in June 2026.
How did search popularity change for air mattress brands worldwide in September 2026?
4 changes
In September 2026, Coleman gained estimated Share of Search among air mattress brands worldwide, from 36.3% to 42.6%.
In September 2026, Sealy gained estimated Share of Search among air mattress brands worldwide, from 5.8% to 8.7%.
In September 2026, Intex lost estimated Share of Search among air mattress brands worldwide, from 28.9% to 19.4%.
Estimated monthly branded searches for Bestway worldwide rose 22.2% over 12 measured months, from 135K to 165K in September 2026.
Where does Coleman compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Gas grill brands | 4th of 6 | 8.2% | Show ranking |
| Backpack cooler brands | 5th of 7 | 12.6% | Show ranking |
| Cool box brands | 3rd of 6 | 17.1% | Show ranking |
| Portable grill brands | 2nd of 6 | 18.5% | Show ranking |
| Camping lanterns | 3rd of 6 | 20% | Show ranking |
| Ice box brands | 3rd of 3 | 24.2% | Show ranking |
| Camping tent brands | 2nd of 5 | 25.2% | Show ranking |
| Camping chair brands | 2nd of 5 | 25.6% | Show ranking |
| Camping lantern brands | 2nd of 5 | 29.7% | Show ranking |
| Camping stove brands | 2nd of 5 | 33.3% | Show ranking |
| Gas canister brands | 2nd of 5 | 33.3% | Show ranking |
| Swimming pool brands | 1st of 6 | 40.5% | Show ranking |
| Air mattress brands | 1st of 4 | 42.6% | Shown above |
| Fuel canister brands | 1st of 4 | 67.6% | Show ranking |
| Camping gear brands | 1st of 4 | 73.1% | Show ranking |
| Beach chair brands | 1st of 3 | 84.2% | Show ranking |
| Camping furniture | 1st of 6 | 86.6% | Show ranking |
How is Coleman measured?
Brandwave collects information about searches that people make online using Coleman’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- coleman
- coleman camping stove
- coleman tent
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Is Coleman your brand?
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