Brandwave

Camping stove brands:Which brands are most popular in search?

In August 2026, Soto was the most searched among camping stove brands worldwide, with an estimated 450K branded searches and 51.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Soto51.2%
  2. Primus28%
  3. Jetboil15.4%
  4. Coleman4.6%
  5. MSR0.75%

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Share of SearchLeaderboard

Compare the camping stove brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among camping stove brands worldwide, by month

Share of Search by month for Soto, Primus, Jetboil, Coleman. The figures are in the table below the chart.

View monthly share of search table
MonthSotoPrimusJetboilColemanMSR
Oct 202549.2%32.9%14.7%2.4%0.72%
Nov 202549.2%32.9%14.7%2.4%0.72%
Dec 202552.4%28.6%15.7%2.6%0.77%
Jan 202649.2%32.9%14.7%2.4%0.72%
Feb 202647%38.4%11.6%2.3%0.69%
Mar 202655.3%30.2%11.1%2.7%0.66%
Apr 202653.7%29.3%13.1%3.2%0.64%
May 202653.2%29.1%13%3.9%0.78%
Jun 202647.8%32%14.3%5.3%0.7%
Jul 202646.2%30.9%17%5.1%0.83%
Aug 202651.2%28%15.4%4.6%0.75%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Soto

    51.2%

    Held 1st. 450K estimated branded searches, +22.3% vs prior month. Share +5 points.

  2. 2.Primus

    28%

    Held 2nd. 246K estimated branded searches, 0% vs prior month. Share -2.9 points.

  3. 3.Jetboil

    15.4%

    Held 3rd. 135K estimated branded searches, 0% vs prior month. Share -1.6 points.

  4. 4.Coleman

    4.6%

    Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share -0.5 points.

  5. 5.MSR

    0.75%

    Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among camping stove brands worldwide?

In August 2026, Soto was the most searched among camping stove brands worldwide, with an estimated 450K branded searches and 51.2% estimated Share of Search within this set. Primus is in 2nd place, 23.2 percentage points behind at 28% Share of Search.

Global camping stove brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Soto49.2% → 51.2%55.3%Mar 202646.2%Jul 20261st
Primus32.9% → 28%38.4%Feb 202628%Aug 20262nd
Jetboil14.7% → 15.4%17%Jul 202611.1%Mar 20263rd
Coleman2.4% → 4.6%5.3%Jun 20262.3%Feb 20264th
MSR0.72% → 0.75%0.83%Jul 20260.64%Apr 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Soto’s estimated Share of Search among camping stove brands worldwide increased from 49.2% to 51.2%.
  • Across the 11 months ending August 2026, Primus’ estimated Share of Search among camping stove brands worldwide decreased from 32.9% to 28%.
  • Across the 11 months ending August 2026, Jetboil’s estimated Share of Search among camping stove brands worldwide increased from 14.7% to 15.4%.
  • Across the 11 months ending August 2026, Coleman’s estimated Share of Search among camping stove brands worldwide increased from 2.4% to 4.6%.
  • Across the 11 months ending August 2026, Soto’s estimated Share of Search among camping stove brands worldwide peaked at 55.3% in March 2026 and was lowest at 46.2% in July 2026.
  • Across the 11 months ending August 2026, Primus’ estimated Share of Search among camping stove brands worldwide peaked at 38.4% in February 2026 and was lowest at 28% in August 2026.
  • Across the 11 months ending August 2026, Jetboil’s estimated Share of Search among camping stove brands worldwide peaked at 17% in July 2026 and was lowest at 11.1% in March 2026.
  • Across the 11 months ending August 2026, Coleman’s estimated Share of Search among camping stove brands worldwide peaked at 5.3% in June 2026 and was lowest at 2.3% in February 2026.
  • Across the 11 months ending August 2026, MSR held steady: its estimated Share of Search among camping stove brands worldwide moved less than 0.5 percentage points.

How did search popularity change for camping stove brands worldwide in August 2026?

  1. In August 2026, Soto gained estimated Share of Search among camping stove brands worldwide, from 46.2% to 51.2%.

  2. In August 2026, Primus lost estimated Share of Search among camping stove brands worldwide, from 30.9% to 28%.

  3. In August 2026, Jetboil lost estimated Share of Search among camping stove brands worldwide, from 17% to 15.4%.

  4. Estimated monthly branded searches for Coleman worldwide rose 123.8% over 11 measured months, from 18.1K to 40.5K in August 2026.

  5. Estimated monthly branded searches for MSR worldwide rose 22.2% over 11 measured months, from 5.4K to 6.6K in August 2026.

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