Brandwave

How popular isMSR in search?

In August 2026, there were an estimated 6.6K branded searches for MSR worldwide which is up 22.2% over the last 11 months. MSR holds 0.75% estimated Share of Search among camping stove brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Soto51.2%
  2. Primus28%
  3. Jetboil15.4%
  4. Coleman4.6%
  5. MSR0.75%
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Which camping stove brands compete with MSR?

MSR against camping stove brands worldwide, by month

Share of Search by month for Soto, Primus, Jetboil, Coleman, MSR. The figures are in the table below the chart.

View monthly share of search table
MonthSotoPrimusJetboilColemanMSR
Oct 202549.2%32.9%14.7%2.4%0.72%
Nov 202549.2%32.9%14.7%2.4%0.72%
Dec 202552.4%28.6%15.7%2.6%0.77%
Jan 202649.2%32.9%14.7%2.4%0.72%
Feb 202647%38.4%11.6%2.3%0.69%
Mar 202655.3%30.2%11.1%2.7%0.66%
Apr 202653.7%29.3%13.1%3.2%0.64%
May 202653.2%29.1%13%3.9%0.78%
Jun 202647.8%32%14.3%5.3%0.7%
Jul 202646.2%30.9%17%5.1%0.83%
Aug 202651.2%28%15.4%4.6%0.75%
Sep 2026—————

  1. 1.Soto

    51.2%

    Held 1st. 450K estimated branded searches, +22.3% vs prior month. Share +5 points.

  2. 2.Primus

    28%

    Held 2nd. 246K estimated branded searches, 0% vs prior month. Share -2.9 points.

  3. 3.Jetboil

    15.4%

    Held 3rd. 135K estimated branded searches, 0% vs prior month. Share -1.6 points.

  4. 4.Coleman

    4.6%

    Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share -0.5 points.

  5. 5.MSR

    0.75%

    Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between MSR and its closest rivals

How has branded search demand for MSR changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for MSR worldwide rose from 5.4K to 6.6K.
  • Across the 11 months ending August 2026, MSR’s estimated Share of Search among camping stove brands worldwide held steady, from 0.72% to 0.75%.

How did search popularity change for camping stove brands worldwide in August 2026?

  1. In August 2026, Soto gained estimated Share of Search among camping stove brands worldwide, from 46.2% to 51.2%.

  2. In August 2026, Primus lost estimated Share of Search among camping stove brands worldwide, from 30.9% to 28%.

  3. In August 2026, Jetboil lost estimated Share of Search among camping stove brands worldwide, from 17% to 15.4%.

  4. Estimated monthly branded searches for Coleman worldwide rose 123.8% over 11 measured months, from 18.1K to 40.5K in August 2026.

  5. Estimated monthly branded searches for MSR worldwide rose 22.2% over 11 measured months, from 5.4K to 6.6K in August 2026.

Where does MSR compete?

MSR is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Camping tent brands5th of 50.61%Show ranking
Camping stove brands5th of 50.75%Shown above
Camping cookware6th of 61.3%Show ranking

How is MSR measured?

Brandwave collects information about searches that people make online using MSR’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • msr stove

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How the Brand Demand Index is measured

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