Brandwave

Gas canister brands:Which are searched most?

In September 2026, Soto was the most searched among gas canister brands worldwide, with an estimated 368K branded searches and 49.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Soto49.1%
  2. Coleman32.2%
  3. Jetboil14.7%
  4. Primus3.3%
  5. MSR0.72%

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Share of SearchLeaderboard

Compare the gas canister brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among gas canister brands worldwide, by month

Share of Search by month for Soto, Coleman, Jetboil, Primus. The figures are in the table below the chart.

View monthly share of search table
MonthSotoColemanJetboilPrimusMSR
Oct 202547%35.6%14%2.7%0.69%
Nov 202547%35.7%14.1%2.6%0.69%
Dec 202547.2%35.4%14.1%2.5%0.69%
Jan 202646.3%36.6%13.8%2.6%0.68%
Feb 202648%36.4%11.8%3.1%0.7%
Mar 202652.5%33%10.6%3.4%0.63%
Apr 202651.3%32.8%12.5%2.8%0.62%
May 202650.4%33.7%12.3%2.9%0.74%
Jun 202645.2%37.9%13.5%2.7%0.66%
Jul 202643.4%36.4%15.9%3.5%0.78%
Aug 202648.5%33.3%14.6%2.9%0.71%
Sep 202649.1%32.2%14.7%3.3%0.72%

This month’s ranking, September 2026

  1. 1.Soto

    49.1%

    Held 1st. 368K estimated branded searches, -18.2% vs prior month. Share +0.6 points.

  2. 2.Coleman

    32.2%

    Held 2nd. 241K estimated branded searches, -21.8% vs prior month. Share -1.1 points.

  3. 3.Jetboil

    14.7%

    Held 3rd. 110K estimated branded searches, -18.5% vs prior month. Share +0.1 points.

  4. 4.Primus

    3.3%

    Held 4th. 24.7K estimated branded searches, -7.8% vs prior month. Share +0.4 points.

  5. 5.MSR

    0.72%

    Held 5th. 5.4K estimated branded searches, -18.2% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among gas canister brands worldwide?

In September 2026, Soto was the most searched among gas canister brands worldwide, with an estimated 368K branded searches and 49.1% estimated Share of Search within this set. Coleman is in 2nd place, 16.9 percentage points behind at 32.2% Share of Search.

Global gas canister brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Soto47% → 49.1%52.5%Mar 202643.4%Jul 20261st
Coleman35.6% → 32.2%37.9%Jun 202632.2%Sep 20262nd
Jetboil14% → 14.7%15.9%Jul 202610.6%Mar 20263rd
Primus2.7% → 3.3%3.5%Jul 20262.5%Dec 20254th
MSR0.69% → 0.72%0.78%Jul 20260.62%Apr 20265th

Each finding as a sentence

  • Across the 12 months ending September 2026, Soto’s estimated Share of Search among gas canister brands worldwide increased from 47% to 49.1%.
  • Across the 12 months ending September 2026, Coleman’s estimated Share of Search among gas canister brands worldwide decreased from 35.6% to 32.2%.
  • Across the 12 months ending September 2026, Jetboil’s estimated Share of Search among gas canister brands worldwide increased from 14% to 14.7%.
  • Across the 12 months ending September 2026, Primus’ estimated Share of Search among gas canister brands worldwide increased from 2.7% to 3.3%.
  • Across the 12 months ending September 2026, Soto’s estimated Share of Search among gas canister brands worldwide peaked at 52.5% in March 2026 and was lowest at 43.4% in July 2026.
  • Across the 12 months ending September 2026, Coleman’s estimated Share of Search among gas canister brands worldwide peaked at 37.9% in June 2026 and was lowest at 32.2% in September 2026.
  • Across the 12 months ending September 2026, Jetboil’s estimated Share of Search among gas canister brands worldwide peaked at 15.9% in July 2026 and was lowest at 10.6% in March 2026.
  • Across the 12 months ending September 2026, MSR held steady: its estimated Share of Search among gas canister brands worldwide moved less than 0.5 percentage points.

How did search popularity change for gas canister brands worldwide in September 2026?

  1. In September 2026, Soto gained estimated Share of Search among gas canister brands worldwide, from 48.5% to 49.1%.

  2. In September 2026, Coleman lost estimated Share of Search among gas canister brands worldwide, from 33.3% to 32.2%.

  3. Estimated monthly branded searches for Primus worldwide rose 15% over 12 measured months, from 21.5K to 24.7K in September 2026.

How the Brand Demand Index is measured

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