Brandwave

How popular isSoto in search?

In September 2026, there were an estimated 368K branded searches for Soto worldwide which held steady over the last 12 months. Soto holds 49.1% estimated Share of Search among gas canister brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Soto49.1%
  2. Coleman32.2%
  3. Jetboil14.7%
  4. Primus3.3%
  5. MSR0.72%
Soto website (opens in a new tab)

Follow Soto and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which gas canister brands compete with Soto?

Soto against gas canister brands worldwide, by month

Share of Search by month for Soto, Coleman, Jetboil, Primus. The figures are in the table below the chart.

View monthly share of search table
MonthSotoColemanJetboilPrimusMSR
Oct 202547%35.6%14%2.7%0.69%
Nov 202547%35.7%14.1%2.6%0.69%
Dec 202547.2%35.4%14.1%2.5%0.69%
Jan 202646.3%36.6%13.8%2.6%0.68%
Feb 202648%36.4%11.8%3.1%0.7%
Mar 202652.5%33%10.6%3.4%0.63%
Apr 202651.3%32.8%12.5%2.8%0.62%
May 202650.4%33.7%12.3%2.9%0.74%
Jun 202645.2%37.9%13.5%2.7%0.66%
Jul 202643.4%36.4%15.9%3.5%0.78%
Aug 202648.5%33.3%14.6%2.9%0.71%
Sep 202649.1%32.2%14.7%3.3%0.72%

  1. 1.Soto

    49.1%

    Held 1st. 368K estimated branded searches, -18.2% vs prior month. Share +0.6 points.

  2. 2.Coleman

    32.2%

    Held 2nd. 241K estimated branded searches, -21.8% vs prior month. Share -1.1 points.

  3. 3.Jetboil

    14.7%

    Held 3rd. 110K estimated branded searches, -18.5% vs prior month. Share +0.1 points.

  4. 4.Primus

    3.3%

    Held 4th. 24.7K estimated branded searches, -7.8% vs prior month. Share +0.4 points.

  5. 5.MSR

    0.72%

    Held 5th. 5.4K estimated branded searches, -18.2% vs prior month. Share 0 points.

Compare search popularity between Soto and its closest rivals

Every comparison with Soto

How has branded search demand for Soto changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Soto worldwide held steady at 368K.
  • Across the 12 months ending September 2026, Soto’s estimated Share of Search among gas canister brands worldwide increased from 47% to 49.1%.
  • Across the 12 months ending September 2026, Soto’s estimated Share of Search among gas canister brands worldwide peaked at 52.5% in March 2026 and was lowest at 43.4% in July 2026.

How did search popularity change for gas canister brands worldwide in September 2026?

  1. In September 2026, Soto gained estimated Share of Search among gas canister brands worldwide, from 48.5% to 49.1%.

  2. In September 2026, Coleman lost estimated Share of Search among gas canister brands worldwide, from 33.3% to 32.2%.

  3. Estimated monthly branded searches for Primus worldwide rose 15% over 12 measured months, from 21.5K to 24.7K in September 2026.

Where does Soto compete?

Soto is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Camping stove brands1st of 549.1%Show ranking
Gas canister brands1st of 549.1%Shown above

How is Soto measured?

Brandwave collects information about searches that people make online using Soto’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • soto

Do you work for Soto? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Soto your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free