MSR vs Soto:Which is more popular by branded search?
In August 2026, Soto had more branded searches than MSR among camping stove brands worldwide. Soto was estimated to have 450K branded searches compared to MSR’s 6.6K, and held a 51.2% Share of Search versus MSR’s 0.75%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, MSR or Soto?
Compare the camping stove brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Soto, MSR. The figures are in the table below the chart.
View monthly share of search table
| Month | Soto | Primus | Jetboil | Coleman | MSR |
|---|---|---|---|---|---|
| Oct 2025 | 49.2% | 32.9% | 14.7% | 2.4% | 0.72% |
| Nov 2025 | 49.2% | 32.9% | 14.7% | 2.4% | 0.72% |
| Dec 2025 | 52.4% | 28.6% | 15.7% | 2.6% | 0.77% |
| Jan 2026 | 49.2% | 32.9% | 14.7% | 2.4% | 0.72% |
| Feb 2026 | 47% | 38.4% | 11.6% | 2.3% | 0.69% |
| Mar 2026 | 55.3% | 30.2% | 11.1% | 2.7% | 0.66% |
| Apr 2026 | 53.7% | 29.3% | 13.1% | 3.2% | 0.64% |
| May 2026 | 53.2% | 29.1% | 13% | 3.9% | 0.78% |
| Jun 2026 | 47.8% | 32% | 14.3% | 5.3% | 0.7% |
| Jul 2026 | 46.2% | 30.9% | 17% | 5.1% | 0.83% |
| Aug 2026 | 51.2% | 28% | 15.4% | 4.6% | 0.75% |
| Sep 2026 | — | — | — | — | — |
How has the MSR and Soto comparison changed over the last 12 months?
3 findings
- Soto was ahead of MSR in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, MSR’s estimated Share of Search among camping stove brands worldwide moved from 0.72% to 0.75%, and its estimated monthly branded searches moved from 5.4K to 6.6K.
- Across the 11 months ending August 2026, Soto’s estimated Share of Search among camping stove brands worldwide moved from 49.2% to 51.2%, and its estimated monthly branded searches moved from 368K to 450K.
How did search popularity change for camping stove brands worldwide in August 2026?
2 changes
In August 2026, Soto gained estimated Share of Search among camping stove brands worldwide, from 46.2% to 51.2%.
Estimated monthly branded searches for MSR worldwide rose 22.2% over 11 measured months, from 5.4K to 6.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using MSR’s and Soto’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.