Brandwave

How popular isSoto in search?

In August 2026, there were an estimated 450K branded searches for Soto worldwide which is up 22.3% over the last 11 months. Soto holds 51.2% estimated Share of Search among camping stove brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Soto51.2%
  2. Primus28%
  3. Jetboil15.4%
  4. Coleman4.6%
  5. MSR0.75%
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Which camping stove brands compete with Soto?

Soto against camping stove brands worldwide, by month

Share of Search by month for Soto, Primus, Jetboil, Coleman. The figures are in the table below the chart.

View monthly share of search table
MonthSotoPrimusJetboilColemanMSR
Oct 202549.2%32.9%14.7%2.4%0.72%
Nov 202549.2%32.9%14.7%2.4%0.72%
Dec 202552.4%28.6%15.7%2.6%0.77%
Jan 202649.2%32.9%14.7%2.4%0.72%
Feb 202647%38.4%11.6%2.3%0.69%
Mar 202655.3%30.2%11.1%2.7%0.66%
Apr 202653.7%29.3%13.1%3.2%0.64%
May 202653.2%29.1%13%3.9%0.78%
Jun 202647.8%32%14.3%5.3%0.7%
Jul 202646.2%30.9%17%5.1%0.83%
Aug 202651.2%28%15.4%4.6%0.75%
Sep 2026—————

  1. 1.Soto

    51.2%

    Held 1st. 450K estimated branded searches, +22.3% vs prior month. Share +5 points.

  2. 2.Primus

    28%

    Held 2nd. 246K estimated branded searches, 0% vs prior month. Share -2.9 points.

  3. 3.Jetboil

    15.4%

    Held 3rd. 135K estimated branded searches, 0% vs prior month. Share -1.6 points.

  4. 4.Coleman

    4.6%

    Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share -0.5 points.

  5. 5.MSR

    0.75%

    Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between Soto and its closest rivals

How has branded search demand for Soto changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Soto worldwide rose from 368K to 450K.
  • Across the 11 months ending August 2026, Soto’s estimated Share of Search among camping stove brands worldwide increased from 49.2% to 51.2%.
  • Across the 11 months ending August 2026, Soto’s estimated Share of Search among camping stove brands worldwide peaked at 55.3% in March 2026 and was lowest at 46.2% in July 2026.

How did search popularity change for camping stove brands worldwide in August 2026?

  1. In August 2026, Soto gained estimated Share of Search among camping stove brands worldwide, from 46.2% to 51.2%.

  2. In August 2026, Primus lost estimated Share of Search among camping stove brands worldwide, from 30.9% to 28%.

  3. In August 2026, Jetboil lost estimated Share of Search among camping stove brands worldwide, from 17% to 15.4%.

  4. Estimated monthly branded searches for Coleman worldwide rose 123.8% over 11 measured months, from 18.1K to 40.5K in August 2026.

  5. Estimated monthly branded searches for MSR worldwide rose 22.2% over 11 measured months, from 5.4K to 6.6K in August 2026.

How is Soto measured?

Brandwave collects information about searches that people make online using Soto’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • soto

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How the Brand Demand Index is measured

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