Brandwave

How popular isPrimus in search?

In September 2026, there were an estimated 24.7K branded searches for Primus worldwide which is up 15% over the last 12 months. Primus holds 3.3% estimated Share of Search among gas canister brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Soto49%
  2. Coleman32.1%
  3. Jetboil14.7%
  4. Primus3.3%
  5. MSR0.89%
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Which gas canister brands compete with Primus?

Primus against gas canister brands worldwide, by month

Share of Search by month for Soto, Coleman, Jetboil, Primus. The figures are in the table below the chart.

View monthly share of search table
MonthSotoColemanJetboilPrimusMSR
Oct 202546.9%35.5%14%2.7%0.84%
Nov 202547%35.6%14%2.6%0.82%
Dec 202547.2%35.4%14.1%2.5%0.8%
Jan 202646.2%36.6%13.8%2.6%0.85%
Feb 202647.9%36.3%11.8%3.1%0.96%
Mar 202652.4%32.9%10.5%3.4%0.83%
Apr 202651.1%32.7%12.5%2.8%0.85%
May 202650.1%33.5%12.2%2.8%1.3%
Jun 202645%37.8%13.5%2.7%1%
Jul 202643.3%36.3%15.9%3.5%1.1%
Aug 202648.4%33.2%14.5%2.9%0.99%
Sep 202649%32.1%14.7%3.3%0.89%

  1. 1.Soto

    49%

    Held 1st. 368K estimated branded searches, -18.2% vs prior month. Share +0.6 points.

  2. 2.Coleman

    32.1%

    Held 2nd. 241K estimated branded searches, -21.8% vs prior month. Share -1.1 points.

  3. 3.Jetboil

    14.7%

    Held 3rd. 110K estimated branded searches, -18.5% vs prior month. Share +0.1 points.

  4. 4.Primus

    3.3%

    Held 4th. 24.7K estimated branded searches, -7.8% vs prior month. Share +0.4 points.

  5. 5.MSR

    0.89%

    Held 5th. 6.7K estimated branded searches, -27.7% vs prior month. Share -0.1 points.

Compare search popularity between Primus and its closest rivals

Every comparison with Primus

How has branded search demand for Primus changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Primus worldwide rose from 21.5K to 24.7K.
  • Across the 12 months ending September 2026, Primus’ estimated Share of Search among gas canister brands worldwide increased from 2.7% to 3.3%.

How did search popularity change for gas canister brands worldwide in September 2026?

  1. In September 2026, Soto gained estimated Share of Search among gas canister brands worldwide, from 48.4% to 49%.

  2. In September 2026, Coleman lost estimated Share of Search among gas canister brands worldwide, from 33.2% to 32.1%.

  3. Estimated monthly branded searches for Primus worldwide rose 15% over 12 measured months, from 21.5K to 24.7K in September 2026.

Where does Primus compete?

Primus is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Camping stove brands4th of 53.3%Show ranking
Gas canister brands4th of 53.3%Shown above
Fuel canister brands3rd of 46.5%Show ranking
Camping cookware3rd of 610.7%Show ranking

How is Primus measured?

Brandwave collects information about searches that people make online using Primus’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • primus camping
  • primus camping stove
  • primus gas
  • primus stove

Do you work for Primus? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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