Brandwave

Primus vs Trangia:Which is more popular by branded search?

In August 2026, Primus had more branded searches than Trangia among camping cookware worldwide. Primus was estimated to have 246K branded searches compared to Trangia’s 8.1K, and held a 47.9% Share of Search versus Trangia’s 1.6%. These are worldwide searches for English-language branded terms.

Share of Search among camping cookware worldwide in August 2026Which is more popular in search, Primus or Trangia?
Primus47.9%246K searches
vs
Trangia1.6%8.1K searches

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Which is more popular in search, Primus or Trangia?

Compare the camping cookware shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Primus and Trangia among camping cookware worldwide, by month

Share of Search by month for Primus, Trangia. The figures are in the table below the chart.

View monthly share of search table
MonthPrimusJetboilSea to SummitGSI OutdoorsTrangiaMSR
Oct 202556.7%25.4%13.9%1.5%1.2%1.2%
Nov 202555%24.6%16.5%1.5%1.2%1.2%
Dec 202551.8%28.4%15.6%1.7%1.1%1.4%
Jan 202655%24.6%16.5%1.5%1.2%1.2%
Feb 202662.2%18.7%15.3%1.4%1.4%1.1%
Mar 202657.1%21%17.2%1.5%1.9%1.3%
Apr 202654.7%24.4%16.4%1.5%1.8%1.2%
May 202652.2%23.3%19.2%1.7%2.1%1.4%
Jun 202652.4%23.4%19.3%1.7%2.1%1.1%
Jul 202648%26.4%21.5%1.6%1.3%1.3%
Aug 202647.9%26.3%21.4%1.6%1.6%1.3%
Sep 2026——————

How has the Primus and Trangia comparison changed over the last 12 months?

  • Primus was ahead of Trangia in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Primus’ estimated Share of Search among camping cookware worldwide moved from 56.7% to 47.9%, and its estimated monthly branded searches held steady at 246K.
  • Across the 11 months ending August 2026, Trangia’s estimated Share of Search among camping cookware worldwide moved from 1.2% to 1.6%, and its estimated monthly branded searches moved from 5.4K to 8.1K.

How did search popularity change for camping cookware worldwide in August 2026?

  1. In August 2026, Trangia rose from 6th to 5th among camping cookware worldwide.

How each brand is measured

Brandwave collects information about searches that people make online using Primus’ and Trangia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Primus

1 branded search term

  • primus

Trangia

1 branded search term

  • trangia stove

How the Brand Demand Index is measured

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Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.