Brandwave

GSI Outdoors vs Sea to Summit:Which is searched more?

In August 2026, Sea to Summit had more branded searches than GSI Outdoors among camping cookware worldwide. Sea to Summit was estimated to have 110K branded searches compared to GSI Outdoors’ 8.1K, and held a 21.4% Share of Search versus GSI Outdoors’ 1.6%. These are worldwide searches for English-language branded terms.

Share of Search among camping cookware worldwide in August 2026Which is more popular in search, GSI Outdoors or Sea to Summit?
GSI Outdoors1.6%8.1K searches
vs
Sea to Summit21.4%110K searches

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Which is more popular in search, GSI Outdoors or Sea to Summit?

Compare the camping cookware shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

GSI Outdoors and Sea to Summit among camping cookware worldwide, by month

Share of Search by month for Sea to Summit, GSI Outdoors. The figures are in the table below the chart.

View monthly share of search table
MonthSea to SummitGSI Outdoors
Oct 202513.9%1.5%
Nov 202516.5%1.5%
Dec 202515.6%1.7%
Jan 202616.5%1.5%
Feb 202615.3%1.4%
Mar 202617.2%1.5%
Apr 202616.4%1.5%
May 202619.2%1.7%
Jun 202619.3%1.7%
Jul 202621.5%1.6%
Aug 202621.4%1.6%
Sep 2026——

How has the GSI Outdoors and Sea to Summit comparison changed over the last 12 months?

  • Sea to Summit was ahead of GSI Outdoors in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, GSI Outdoors’ estimated Share of Search among camping cookware worldwide moved from 1.5% to 1.6%, and its estimated monthly branded searches moved from 6.6K to 8.1K.
  • Across the 11 months ending August 2026, Sea to Summit’s estimated Share of Search among camping cookware worldwide moved from 13.9% to 21.4%, and its estimated monthly branded searches moved from 60.5K to 110K.

How did search popularity change for camping cookware worldwide in August 2026?

  1. Estimated monthly branded searches for Sea to Summit worldwide rose 81.8% over 11 measured months, from 60.5K to 110K in August 2026.

  2. Estimated monthly branded searches for GSI Outdoors worldwide rose 22.7% over 11 measured months, from 6.6K to 8.1K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using GSI Outdoors’ and Sea to Summit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

GSI Outdoors

1 branded search term

  • gsi outdoors

Sea to Summit

1 branded search term

  • sea to summit

How the Brand Demand Index is measured

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