Brandwave

How popular isSea to Summit in search?

In August 2026, there were an estimated 110K branded searches for Sea to Summit worldwide which is up 81.8% over the last 11 months. Sea to Summit holds 21.4% estimated Share of Search among camping cookware worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Primus47.9%
  2. Jetboil26.3%
  3. Sea to Summit21.4%
  4. GSI Outdoors1.6%
  5. Trangia1.6%
  6. MSR1.3%
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Which camping cookware compete with Sea to Summit?

Sea to Summit against camping cookware worldwide, by month

Share of Search by month for Primus, Jetboil, Sea to Summit. The figures are in the table below the chart.

View monthly share of search table
MonthPrimusJetboilSea to SummitGSI OutdoorsTrangiaMSR
Oct 202556.7%25.4%13.9%1.5%1.2%1.2%
Nov 202555%24.6%16.5%1.5%1.2%1.2%
Dec 202551.8%28.4%15.6%1.7%1.1%1.4%
Jan 202655%24.6%16.5%1.5%1.2%1.2%
Feb 202662.2%18.7%15.3%1.4%1.4%1.1%
Mar 202657.1%21%17.2%1.5%1.9%1.3%
Apr 202654.7%24.4%16.4%1.5%1.8%1.2%
May 202652.2%23.3%19.2%1.7%2.1%1.4%
Jun 202652.4%23.4%19.3%1.7%2.1%1.1%
Jul 202648%26.4%21.5%1.6%1.3%1.3%
Aug 202647.9%26.3%21.4%1.6%1.6%1.3%
Sep 2026——————

  1. 1.Primus

    47.9%

    Held 1st. 246K estimated branded searches, 0% vs prior month. Share -0.1 points.

  2. 2.Jetboil

    26.3%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.Sea to Summit

    21.4%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.GSI Outdoors

    1.6%

    Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Trangia

    1.6%

    Moved from 6th to 5th. 8.1K estimated branded searches, +22.7% vs prior month. Share +0.3 points.

  6. 6.MSR

    1.3%

    Moved from 5th to 6th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Sea to Summit and its closest rivals

How has branded search demand for Sea to Summit changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Sea to Summit worldwide rose from 60.5K to 110K.
  • Across the 11 months ending August 2026, Sea to Summit’s estimated Share of Search among camping cookware worldwide increased from 13.9% to 21.4%.
  • Across the 11 months ending August 2026, Sea to Summit’s estimated Share of Search among camping cookware worldwide peaked at 21.5% in July 2026 and was lowest at 13.9% in October 2025.

How did search popularity change for camping cookware worldwide in August 2026?

  1. In August 2026, Trangia rose from 6th to 5th among camping cookware worldwide.

  2. In August 2026, MSR fell from 5th to 6th among camping cookware worldwide.

  3. Estimated monthly branded searches for Sea to Summit worldwide rose 81.8% over 11 measured months, from 60.5K to 110K in August 2026.

  4. Estimated monthly branded searches for GSI Outdoors worldwide rose 22.7% over 11 measured months, from 6.6K to 8.1K in August 2026.

  5. Estimated monthly branded searches for Jetboil worldwide rose 22.7% over 11 measured months, from 110K to 135K in August 2026.

Where does Sea to Summit compete?

Sea to Summit is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Sleeping bag brands3rd of 59.3%Show ranking
Sleeping pads2nd of 610.2%Show ranking
Sleeping mat brands2nd of 510.6%Show ranking
Camping cookware3rd of 621.4%Shown above
Packing cube brands2nd of 629.2%Show ranking
Dry bag brands2nd of 635.3%Show ranking
Travel pillow brands1st of 644.4%Show ranking

How is Sea to Summit measured?

Brandwave collects information about searches that people make online using Sea to Summit’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • sea to summit

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How the Brand Demand Index is measured

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