Nemo vs Sea to Summit:Which is more popular by branded search?
In August 2026, Nemo had more branded searches than Sea to Summit among sleeping pads worldwide. Nemo was estimated to have 823K branded searches compared to Sea to Summit’s 110K, and held a 76.4% Share of Search versus Sea to Summit’s 10.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Nemo or Sea to Summit?
Compare the sleeping pads shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Nemo, Sea to Summit. The figures are in the table below the chart.
View monthly share of search table
| Month | Nemo | Sea to Summit | Exped | Therm-a-Rest | Big Agnes | Klymit |
|---|---|---|---|---|---|---|
| Oct 2025 | 80.3% | 7.2% | 4.8% | 3.9% | 3.2% | 0.52% |
| Nov 2025 | 78.3% | 8.6% | 4.7% | 4.7% | 3.2% | 0.51% |
| Dec 2025 | 81.4% | 7.3% | 4% | 4% | 2.7% | 0.53% |
| Jan 2026 | 78.3% | 8.6% | 4.7% | 4.7% | 3.2% | 0.51% |
| Feb 2026 | 80.3% | 7.2% | 4.8% | 4% | 3.2% | 0.43% |
| Mar 2026 | 77% | 8.5% | 5.7% | 4.6% | 3.8% | 0.5% |
| Apr 2026 | 77.8% | 8.5% | 4.7% | 4.7% | 3.8% | 0.51% |
| May 2026 | 77.8% | 8.6% | 4.7% | 4.7% | 3.8% | 0.51% |
| Jun 2026 | 74.7% | 10% | 5.5% | 5.5% | 3.7% | 0.6% |
| Jul 2026 | 72.5% | 11.9% | 5.3% | 5.3% | 4.4% | 0.58% |
| Aug 2026 | 76.4% | 10.2% | 4.6% | 4.6% | 3.8% | 0.5% |
| Sep 2026 | — | — | — | — | — | — |
How has the Nemo and Sea to Summit comparison changed over the last 12 months?
3 findings
- Nemo was ahead of Sea to Summit in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Nemo’s estimated Share of Search among sleeping pads worldwide moved from 80.3% to 76.4%, and its estimated monthly branded searches moved from 673K to 823K.
- Across the 11 months ending August 2026, Sea to Summit’s estimated Share of Search among sleeping pads worldwide moved from 7.2% to 10.2%, and its estimated monthly branded searches moved from 60.5K to 110K.
How did search popularity change for sleeping pads worldwide in August 2026?
2 changes
In August 2026, Nemo gained estimated Share of Search among sleeping pads worldwide, from 72.5% to 76.4%.
In August 2026, Sea to Summit lost estimated Share of Search among sleeping pads worldwide, from 11.9% to 10.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Nemo’s and Sea to Summit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Nemo
1 branded search term
- nemo
Sea to Summit
1 branded search term
- sea to summit
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.