Brandwave

How popular isREI Co-op?

In September 2026, people searched for REI Co-op by name about 74,000 times worldwide, about the same as the previous year. These searches made up 7.5% of all global sleeping bag brand searches, placing REI Co-op third out of 11 brands. When we asked both ChatGPT and Google AI Overviews about sleeping bag brands, REI Co-op appeared in four of the five answers and was the most recommended of the 11.

Search and AI answers in September 2026

REI Co-op is the third most searched of 11 competitors and the most recommended in AI answers.

  1. KathmanduShare of searches 55.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. MacpacShare of searches 13.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. REI Co-opShare of searches 7.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. Sea to SummitShare of searches 7.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  5. ExpedShare of searches 4.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 9th

+6 more

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Top sleeping bag brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, REI Co-op was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. REI Co-op is the most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. REI Co-op1st
  2. Marmot2nd
  3. Sea to Summit3rd
  4. Nemo4th
  5. Western Mountaineering5th
  6. Forclaz6th
  7. Big Agnes7th
  8. Therm-a-Rest8th
  9. Exped9th
  10. Kathmandu–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • REI Co-op4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Western Mountaineering3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Marmot3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nemo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sea to Summit2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Forclaz2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Big Agnes2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Exped1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Therm-a-Rest1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kathmandu0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about sleeping bag brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which sleeping bag brands compete with REI Co-op?

REI Co-op against sleeping bag brands worldwide, by month

Share of searches by month for Kathmandu, Macpac, REI Co-op, Sea to Summit, Exped, Forclaz, Therm-a-Rest, Big Agnes. The figures are in the table below the chart.

View monthly share of searches table
MonthKathmanduMacpacREI Co-opSea to SummitExpedForclazTherm-a-RestBig AgnesWestern MountaineeringMarmotNemo
Oct 202560.1%12.1%6.6%5.4%3.6%5.4%3%2.4%1.1%0.32%0.06%
Nov 202559%14.4%7.9%5.3%2.9%4.3%2.9%1.9%1.1%0.26%0.06%
Dec 202560.5%14.8%8.1%4.4%2.4%4.4%2.4%1.6%0.89%0.26%0.05%
Jan 202656.5%13.9%7.6%6.2%3.4%5.1%3.4%2.3%1.2%0.3%0.06%
Feb 202655.9%13.7%7.5%6.2%4.1%5%3.4%2.8%1%0.29%0.07%
Mar 202661.5%12.3%6.8%5.5%3.7%3.7%3%2.5%0.74%0.22%0.07%
Apr 202661%14.9%5.5%5.5%3%3.7%3%2.5%0.6%0.27%0.07%
May 202658.4%14.3%6.4%6.4%3.5%3.5%3.5%2.9%0.7%0.31%0.09%
Jun 202662.3%15.3%4.6%5.6%3.1%3.1%3.1%2.1%0.5%0.22%0.08%
Jul 202658.3%14.2%5.2%7.8%3.5%3.5%3.5%2.9%0.7%0.25%0.09%
Aug 202659.1%11.8%6.5%7.9%3.6%3.6%3.6%2.9%0.71%0.26%0.11%
Sep 202655.6%13.7%7.5%7.5%4.1%4.1%3.3%2.7%1%0.36%0.13%

  1. 1.Kathmandu

    55.6%

    Held 1st. 550K estimated branded searches, -33.2% vs prior month. Share -3.5 points.

  2. 2.Macpac

    13.7%

    Held 2nd. 135K estimated branded searches, -18.2% vs prior month. Share +1.8 points.

  3. 3.REI Co-op

    7.5%

    Moved from 4th to 3rd. 74K estimated branded searches, -18.2% vs prior month. Share +1 points.

  4. 4.Sea to Summit

    7.5%

    Moved from 3rd to 4th. 74K estimated branded searches, -32.7% vs prior month. Share -0.4 points.

  5. 5.Exped

    4.1%

    Held 5th. 40.5K estimated branded searches, -18.2% vs prior month. Share +0.5 points.

  6. 6.Forclaz

    4.1%

    Held 6th. 40.5K estimated branded searches, -18.2% vs prior month. Share +0.5 points.

  7. 7.Therm-a-Rest

    3.3%

    Held 7th. 33.1K estimated branded searches, -33.1% vs prior month. Share -0.2 points.

  8. 8.Big Agnes

    2.7%

    Held 8th. 27.1K estimated branded searches, -33.1% vs prior month. Share -0.2 points.

  9. 9.Western Mountaineering

    1%

    Held 9th. 9.9K estimated branded searches, 0% vs prior month. Share +0.3 points.

  10. 10.Marmot

    0.36%

    Held 10th. 3.6K estimated branded searches, 0% vs prior month. Share +0.1 points.

  11. 11.Nemo

    0.13%

    Held 11th. 1.3K estimated branded searches, -18.8% vs prior month. Share 0 points.

Compare popularity between REI Co-op and its closest rivals

Every comparison with REI Co-op

26 comparisons

How has branded search demand for REI Co-op changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for REI Co-op worldwide held steady at 74K.
  • Across the 12 months ending September 2026, REI Co-op’s share of searches among sleeping bag brands worldwide increased from 6.6% to 7.5%.
  • Across the 12 months ending September 2026, REI Co-op’s share of searches among sleeping bag brands worldwide peaked at 8.1% in December 2025 and was lowest at 4.6% in June 2026.

How did search popularity change for sleeping bag brands worldwide in September 2026?

6 changes

  1. In September 2026, REI Co-op overtook Sea to Summit to rank 3rd among sleeping bag brands worldwide, with 7.5% of the searches.

  2. In September 2026, Macpac gained share of searches among sleeping bag brands worldwide, from 11.8% to 13.7%.

  3. In September 2026, Exped gained share of searches among sleeping bag brands worldwide, from 3.6% to 4.1%.

  4. In September 2026, Forclaz gained share of searches among sleeping bag brands worldwide, from 3.6% to 4.1%.

  5. In September 2026, Kathmandu lost share of searches among sleeping bag brands worldwide, from 59.1% to 55.6%.

  6. Estimated monthly branded searches for Nemo worldwide rose 80.6% over 12 measured months, from 720 to 1.3K in September 2026.

How are REI Co-op’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using REI Co-op’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • rei co-op

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How the Brand Demand Index is measured

Where does REI Co-op compete?

REI Co-op is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Camping tent brands5th of 91.4%Show ranking
Sleeping bag brands3rd of 117.5%Shown above
Hiking pole brands2nd of 615.1%Show ranking
Camping gear brands3rd of 716.1%Show ranking
Sleeping mat brands1st of 631.3%Show ranking
Backpacking tent brands1st of 639.7%Show ranking
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