How popular isREI Co-op?
In September 2026, people searched for REI Co-op by name about 74,000 times worldwide, about the same as the previous year. These searches made up 16.1% of all global camping gear brand searches, placing REI Co-op third out of seven brands. When we asked both ChatGPT and Google AI Overviews about camping gear brands, REI Co-op appeared in all answers and was the most recommended of the seven.
REI Co-op is the third most searched of 7 competitors and the most recommended in AI answers.
ColemanShare of searches 52.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
Black WolfShare of searches 16.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
REI Co-opShare of searches 16.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Big AgnesShare of searches 5.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
KeltyShare of searches 5.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
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Top camping gear brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, REI Co-op appeared in all five answers. REI Co-op is the most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Coleman5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- REI Co-op5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Big Agnes3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Kelty3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Black Wolf0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
OZtrail0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Companion0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about camping gear brands
5 answers
Asked ChatGPT
“Which camping gear brand should I buy?”
Asked ChatGPT
“What are the best camping gear brands?”
Asked ChatGPT
“What's the best camping gear brand for a campsite setup?”
Searched Google, AI Overview
“camping gear”
Searched Google, AI Overview
“outdoor gear for camping”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which camping gear brands compete with REI Co-op?
Share of searches by month for Coleman, Black Wolf, REI Co-op, Big Agnes, Kelty, OZtrail. The figures are in the table below the chart.
View monthly share of searches table
| Month | Coleman | Black Wolf | REI Co-op | Big Agnes | Kelty | OZtrail | Companion |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 52.4% | 20.7% | 13.9% | 5.1% | 5.1% | 2.8% | 0.09% |
| Nov 2025 | 50% | 16.2% | 19.7% | 4.9% | 5.9% | 3.2% | 0.06% |
| Dec 2025 | 51.2% | 16.8% | 20.4% | 4.1% | 4.1% | 3.4% | 0.06% |
| Jan 2026 | 53.4% | 16.6% | 16.6% | 5% | 5% | 3.3% | 0.08% |
| Feb 2026 | 50.4% | 20% | 16.4% | 6% | 4.9% | 2.2% | 0.11% |
| Mar 2026 | 52.7% | 16.9% | 16.9% | 6.2% | 5% | 2.3% | 0.09% |
| Apr 2026 | 56.6% | 14.5% | 14.5% | 6.5% | 5.3% | 2.4% | 0.1% |
| May 2026 | 53% | 15.9% | 15.9% | 7.1% | 5.8% | 2.1% | 0.09% |
| Jun 2026 | 58.6% | 14% | 14% | 6.3% | 5.1% | 1.9% | 0.08% |
| Jul 2026 | 57.1% | 13.7% | 13.7% | 7.5% | 6.1% | 1.8% | 0.09% |
| Aug 2026 | 53.6% | 15.7% | 15.7% | 7% | 5.7% | 2.1% | 0.08% |
| Sep 2026 | 52.6% | 16.1% | 16.1% | 5.9% | 5.9% | 3.2% | 0.09% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52.6% | 241K | -21.8% | -1 points | |
| 2, held 2nd | 16.1% | 74K | -18.2% | +0.4 points | |
| 3, held 3rd | 16.1% | 74K | -18.2% | +0.4 points | |
| 4, held 4th | 5.9% | 27.1K | -33.1% | -1.1 points | |
| 5, held 5th | 5.9% | 27.1K | -18.1% | +0.2 points | |
| 6, held 6th | 3.2% | 14.8K | +22.3% | +1.1 points | |
| 7, held 7th | 0.09% | 410 | -6.8% | 0 points |
1.
Coleman52.6%
Held 1st. 241K estimated branded searches, -21.8% vs prior month. Share -1 points.
16.1%
Held 2nd. 74K estimated branded searches, -18.2% vs prior month. Share +0.4 points.
16.1%
Held 3rd. 74K estimated branded searches, -18.2% vs prior month. Share +0.4 points.
5.9%
Held 4th. 27.1K estimated branded searches, -33.1% vs prior month. Share -1.1 points.
5.
Kelty5.9%
Held 5th. 27.1K estimated branded searches, -18.1% vs prior month. Share +0.2 points.
6.
OZtrail3.2%
Held 6th. 14.8K estimated branded searches, +22.3% vs prior month. Share +1.1 points.
0.09%
Held 7th. 410 estimated branded searches, -6.8% vs prior month. Share 0 points.
Compare popularity between REI Co-op and its closest rivals
Every comparison with REI Co-op
26 comparisons
- Black Diamond vs REI Co-op
- Black Wolf vs REI Co-op
- Coleman vs REI Co-op
- Kathmandu vs REI Co-op
- Macpac vs REI Co-op
- REI Co-op vs The North Face
- REI Co-op vs Sea to Summit
- REI Co-op vs Zpacks
- Exped vs REI Co-op
- Forclaz vs REI Co-op
- REI Co-op vs Therm-a-Rest
- Leki vs REI Co-op
- Big Agnes vs REI Co-op
- Kelty vs REI Co-op
- OZtrail vs REI Co-op
- Hilleberg vs REI Co-op
- Nemo vs REI Co-op
- Durston Gear vs REI Co-op
- REI Co-op vs Western Mountaineering
- Komperdell vs REI Co-op
- MSR vs REI Co-op
- Klymit vs REI Co-op
- Cascade Mountain Tech vs REI Co-op
- Marmot vs REI Co-op
- REI Co-op vs Trekmates
- Companion vs REI Co-op
How has branded search demand for REI Co-op changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for REI Co-op worldwide held steady at 74K.
- Across the 12 months ending September 2026, REI Co-op’s share of searches among camping gear brands worldwide increased from 13.9% to 16.1%.
- Across the 12 months ending September 2026, REI Co-op’s share of searches among camping gear brands worldwide peaked at 20.4% in December 2025 and was lowest at 13.7% in July 2026.
How did search popularity change for camping gear brands worldwide in September 2026?
5 changes
In September 2026, OZtrail gained share of searches among camping gear brands worldwide, from 2.1% to 3.2%.
In September 2026, Big Agnes lost share of searches among camping gear brands worldwide, from 7% to 5.9%.
In September 2026, Coleman lost share of searches among camping gear brands worldwide, from 53.6% to 52.6%.
Estimated monthly branded searches for Black Wolf worldwide fell 32.7% over 12 measured months, from 110K to 74K in September 2026.
Estimated monthly branded searches for Companion worldwide fell 16.3% over 12 measured months, from 490 to 410 in September 2026.
How are REI Co-op’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using REI Co-op’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- rei co-op
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Where does REI Co-op compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Camping tent brands | 5th of 9 | 1.4% | Show ranking |
| Sleeping bag brands | 3rd of 11 | 7.5% | Show ranking |
| Hiking pole brands | 2nd of 6 | 15.1% | Show ranking |
| Camping gear brands | 3rd of 7 | 16.1% | Shown above |
| Sleeping mat brands | 1st of 6 | 31.3% | Show ranking |
| Backpacking tent brands | 1st of 6 | 39.7% | Show ranking |
Is REI Co-op your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.