Brandwave

Hiking pole brands:Which brands are most popular in search?

In August 2026, Black Diamond was the most searched among hiking pole brands worldwide, with an estimated 368K branded searches and 71.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Black Diamond71.6%
  2. REI Co-op17.6%
  3. Leki7.9%
  4. Komperdell1.3%
  5. Cascade Mountain Tech1.1%
  6. Trekmates0.56%

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Share of SearchLeaderboard

Compare the hiking pole brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among hiking pole brands worldwide, by month

Share of Search by month for Black Diamond, REI Co-op, Leki. The figures are in the table below the chart.

View monthly share of search table
MonthBlack DiamondREI Co-opLekiKomperdellCascade Mountain TechTrekmates
Oct 202574%14.9%8.1%1.6%0.58%0.72%
Nov 202572%17.6%7.9%1.6%0.38%0.58%
Dec 202570.5%17.2%9.5%1.9%0.45%0.45%
Jan 202670.8%14.2%11.6%2.3%0.46%0.57%
Feb 202670.9%14.2%11.6%2.3%0.46%0.46%
Mar 202670.3%17.3%9.5%1.9%0.55%0.55%
Apr 202675.4%15.2%6.8%1.4%0.74%0.59%
May 202673%17.9%6.6%1.1%0.87%0.58%
Jun 202671.4%17.6%7.9%1.3%1.3%0.57%
Jul 202675.1%15.1%6.8%1.1%1.3%0.59%
Aug 202671.6%17.6%7.9%1.3%1.1%0.56%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Black Diamond

    71.6%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share -3.5 points.

  2. 2.REI Co-op

    17.6%

    Held 2nd. 90.5K estimated branded searches, +22.3% vs prior month. Share +2.5 points.

  3. 3.Leki

    7.9%

    Held 3rd. 40.5K estimated branded searches, +22.4% vs prior month. Share +1.1 points.

  4. 4.Komperdell

    1.3%

    Moved from 5th to 4th. 6.6K estimated branded searches, +22.2% vs prior month. Share +0.2 points.

  5. 5.Cascade Mountain Tech

    1.1%

    Moved from 4th to 5th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

  6. 6.Trekmates

    0.56%

    Held 6th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among hiking pole brands worldwide?

In August 2026, Black Diamond was the most searched among hiking pole brands worldwide, with an estimated 368K branded searches and 71.6% estimated Share of Search within this set. REI Co-op is in 2nd place, 54 percentage points behind at 17.6% Share of Search.

Global hiking pole brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Black Diamond74% → 71.6%75.4%Apr 202670.3%Mar 20261st
REI Co-op14.9% → 17.6%17.9%May 202614.2%Jan 20262nd
Leki8.1% → 7.9%11.6%Feb 20266.6%May 20263rd
Komperdell1.6% → 1.3%2.3%Feb 20261.1%May 20264th
Cascade Mountain Tech0.58% → 1.1%1.3%Jul 20260.38%Nov 20256th → 5th
Trekmates0.72% → 0.56%0.72%Oct 20250.45%Dec 20255th → 6th

Each finding as a sentence

  • Across the 11 months ending August 2026, Black Diamond’s estimated Share of Search among hiking pole brands worldwide decreased from 74% to 71.6%.
  • Across the 11 months ending August 2026, REI Co-op’s estimated Share of Search among hiking pole brands worldwide increased from 14.9% to 17.6%.
  • Across the 11 months ending August 2026, Black Diamond’s estimated Share of Search among hiking pole brands worldwide peaked at 75.4% in April 2026 and was lowest at 70.3% in March 2026.
  • Across the 11 months ending August 2026, REI Co-op’s estimated Share of Search among hiking pole brands worldwide peaked at 17.9% in May 2026 and was lowest at 14.2% in January 2026.
  • Across the 11 months ending August 2026, Leki’s estimated Share of Search among hiking pole brands worldwide peaked at 11.6% in February 2026 and was lowest at 6.6% in May 2026.
  • Across the 11 months ending August 2026, Komperdell’s estimated Share of Search among hiking pole brands worldwide peaked at 2.3% in February 2026 and was lowest at 1.1% in May 2026.
  • Across the 11 months ending August 2026, Cascade Mountain Tech rose from 6th to 5th among hiking pole brands worldwide.
  • Across the 11 months ending August 2026, Trekmates fell from 5th to 6th among hiking pole brands worldwide.
  • Across the 11 months ending August 2026, Leki and Komperdell held steady: their estimated Share of Search among hiking pole brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for hiking pole brands worldwide in August 2026?

  1. In August 2026, REI Co-op gained estimated Share of Search among hiking pole brands worldwide, from 15.1% to 17.6%.

  2. In August 2026, Leki gained estimated Share of Search among hiking pole brands worldwide, from 6.8% to 7.9%.

  3. In August 2026, Black Diamond lost estimated Share of Search among hiking pole brands worldwide, from 75.1% to 71.6%.

  4. In August 2026, Komperdell rose from 5th to 4th among hiking pole brands worldwide.

  5. In August 2026, Cascade Mountain Tech fell from 4th to 5th among hiking pole brands worldwide.

  6. Estimated monthly branded searches for Trekmates worldwide fell 19.4% over 11 measured months, from 3.6K to 2.9K in August 2026.

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