Brandwave

How popular isBlack Diamond in search?

In August 2026, there were an estimated 368K branded searches for Black Diamond worldwide which held steady over the last 11 months. Black Diamond holds 71.6% estimated Share of Search among hiking pole brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Black Diamond71.6%
  2. REI Co-op17.6%
  3. Leki7.9%
  4. Komperdell1.3%
  5. Cascade Mountain Tech1.1%
  6. Trekmates0.56%
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Which hiking pole brands compete with Black Diamond?

Black Diamond against hiking pole brands worldwide, by month

Share of Search by month for Black Diamond, REI Co-op, Leki. The figures are in the table below the chart.

View monthly share of search table
MonthBlack DiamondREI Co-opLekiKomperdellCascade Mountain TechTrekmates
Oct 202574%14.9%8.1%1.6%0.58%0.72%
Nov 202572%17.6%7.9%1.6%0.38%0.58%
Dec 202570.5%17.2%9.5%1.9%0.45%0.45%
Jan 202670.8%14.2%11.6%2.3%0.46%0.57%
Feb 202670.9%14.2%11.6%2.3%0.46%0.46%
Mar 202670.3%17.3%9.5%1.9%0.55%0.55%
Apr 202675.4%15.2%6.8%1.4%0.74%0.59%
May 202673%17.9%6.6%1.1%0.87%0.58%
Jun 202671.4%17.6%7.9%1.3%1.3%0.57%
Jul 202675.1%15.1%6.8%1.1%1.3%0.59%
Aug 202671.6%17.6%7.9%1.3%1.1%0.56%
Sep 2026——————

  1. 1.Black Diamond

    71.6%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share -3.5 points.

  2. 2.REI Co-op

    17.6%

    Held 2nd. 90.5K estimated branded searches, +22.3% vs prior month. Share +2.5 points.

  3. 3.Leki

    7.9%

    Held 3rd. 40.5K estimated branded searches, +22.4% vs prior month. Share +1.1 points.

  4. 4.Komperdell

    1.3%

    Moved from 5th to 4th. 6.6K estimated branded searches, +22.2% vs prior month. Share +0.2 points.

  5. 5.Cascade Mountain Tech

    1.1%

    Moved from 4th to 5th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

  6. 6.Trekmates

    0.56%

    Held 6th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Black Diamond and its closest rivals

How has branded search demand for Black Diamond changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Black Diamond worldwide held steady at 368K.
  • Across the 11 months ending August 2026, Black Diamond’s estimated Share of Search among hiking pole brands worldwide decreased from 74% to 71.6%.
  • Across the 11 months ending August 2026, Black Diamond’s estimated Share of Search among hiking pole brands worldwide peaked at 75.4% in April 2026 and was lowest at 70.3% in March 2026.

How did search popularity change for hiking pole brands worldwide in August 2026?

  1. In August 2026, REI Co-op gained estimated Share of Search among hiking pole brands worldwide, from 15.1% to 17.6%.

  2. In August 2026, Leki gained estimated Share of Search among hiking pole brands worldwide, from 6.8% to 7.9%.

  3. In August 2026, Black Diamond lost estimated Share of Search among hiking pole brands worldwide, from 75.1% to 71.6%.

  4. In August 2026, Komperdell rose from 5th to 4th among hiking pole brands worldwide.

  5. In August 2026, Cascade Mountain Tech fell from 4th to 5th among hiking pole brands worldwide.

  6. Estimated monthly branded searches for Trekmates worldwide fell 19.4% over 11 measured months, from 3.6K to 2.9K in August 2026.

Where does Black Diamond compete?

Black Diamond is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Climbing gear brands3rd of 58.6%Show ranking
Headlamp brands2nd of 533.8%Show ranking
Camping lanterns2nd of 636.7%Show ranking
Wealthtech1st of 655.7%Show ranking
Camping lantern brands1st of 559.6%Show ranking
Hiking pole brands1st of 671.6%Shown above
Wealth management platforms1st of 586.5%Show ranking
Trekking poles1st of 686.9%Show ranking

How is Black Diamond measured?

Brandwave collects information about searches that people make online using Black Diamond’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • black diamond

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How the Brand Demand Index is measured

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