Brandwave

Static rope brands:Which are searched most?

In September 2026, DMM was the most searched among static rope brands worldwide, with an estimated 3.4M branded searches and 87% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. DMM87%
  2. Black Diamond9.6%
  3. Petzl2.9%
  4. Edelrid0.47%
  5. Mammut0.1%
  6. Sterling<0.01%
  7. PMI<0.01%

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Share of SearchLeaderboard

Compare the static rope brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among static rope brands worldwide, by month

Share of Search by month for DMM, Black Diamond, Petzl. The figures are in the table below the chart.

View monthly share of search table
MonthDMMBlack DiamondPetzlEdelridMammutSterlingPMI
Oct 202587%9.6%2.9%0.47%0.07%<0.01%<0.01%
Nov 202584.6%11.4%3.4%0.56%0.08%<0.01%<0.01%
Dec 202585.2%11.4%2.8%0.46%0.07%<0.01%<0.01%
Jan 202687.1%9.6%2.9%0.39%0.07%<0.01%<0.01%
Feb 202687%9.6%2.9%0.47%0.08%<0.01%<0.01%
Mar 202686.9%9.5%2.9%0.58%0.1%<0.01%<0.01%
Apr 202686.9%9.5%2.9%0.58%0.08%<0.01%<0.01%
May 202686.9%9.5%2.9%0.58%0.1%<0.01%<0.01%
Jun 202689%8%2.4%0.48%0.09%<0.01%<0.01%
Jul 202687.5%9.6%2.4%0.47%0.08%<0.01%<0.01%
Aug 202687%9.6%2.9%0.47%0.08%<0.01%<0.01%
Sep 202687%9.6%2.9%0.47%0.1%<0.01%<0.01%

This month’s ranking, September 2026

  1. 1.DMM

    87%

    Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Black Diamond

    9.6%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Petzl

    2.9%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Edelrid

    0.47%

    Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Mammut

    0.1%

    Held 5th. 3.8K estimated branded searches, +18.8% vs prior month. Share 0 points.

  6. 6.Sterling

    <0.01%

    Held 6th. 70 estimated branded searches, +40% vs prior month. Share 0 points.

  7. 7.PMI

    <0.01%

    Held 7th. 10 estimated branded searches, -50% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among static rope brands worldwide?

In September 2026, DMM was the most searched among static rope brands worldwide, with an estimated 3.4M branded searches and 87% estimated Share of Search within this set. Black Diamond is in 2nd place, 77.5 percentage points behind at 9.6% Share of Search.

Global static rope brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
DMM87%89%Jun 202684.6%Nov 20251st
Black Diamond9.6%11.4%Dec 20258%Jun 20262nd
Petzl2.9%3.4%Nov 20252.4%Jul 20263rd
Edelrid0.47%0.58%Apr 20260.39%Jan 20264th
Mammut0.07% → 0.1%0.1%Sep 20260.07%Dec 20255th
Sterling<0.01%<0.01%Oct 2025<0.01%Aug 20266th
PMI<0.01%<0.01%Jul 2026<0.01%Nov 20257th

Each finding as a sentence

  • Across the 12 months ending September 2026, DMM’s estimated Share of Search among static rope brands worldwide peaked at 89% in June 2026 and was lowest at 84.6% in November 2025.
  • Across the 12 months ending September 2026, Black Diamond’s estimated Share of Search among static rope brands worldwide peaked at 11.4% in December 2025 and was lowest at 8% in June 2026.
  • Across the 12 months ending September 2026, Petzl’s estimated Share of Search among static rope brands worldwide peaked at 3.4% in November 2025 and was lowest at 2.4% in July 2026.
  • Across the 12 months ending September 2026, DMM, Black Diamond, Petzl, Edelrid, Mammut, Sterling and PMI held steady: their estimated Share of Search among static rope brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for static rope brands worldwide in September 2026?

  1. DMM’s estimated Share of Search among static rope brands worldwide has lost ground for 3 months in a row, from 89% to 87% in September 2026.

  2. Estimated monthly branded searches for Mammut worldwide rose 46.2% over 12 measured months, from 2.6K to 3.8K in September 2026.

  3. Estimated monthly branded searches for Sterling worldwide fell 36.4% over 12 measured months, from 110 to 70 in September 2026.

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