Brandwave

Edelrid vs Sterling Rope:Which is more popular?

In September 2026, Edelrid had more branded searches than Sterling Rope among static rope brands worldwide. Edelrid had about 18,100 branded searches, while Sterling Rope had 2,400. Edelrid made up 0.47% of all static rope brand searches we track, and Sterling Rope accounted for 0.06%. When we asked ChatGPT and Google AI Overviews about static rope brands, Sterling Rope appeared in four of the five answers and Edelrid in two. Sterling Rope was mentioned before Edelrid in every answer that named either.

Among static rope brands worldwide in September 2026

Who do people search for more?

Edelrid, about 8 searches for every 1 for Sterling Rope

Edelrid 18.1K searchesSterling Rope 2.4K searches

Who does AI mention more?

Sterling Rope, mentioned in 4 of 5 answers, Edelrid in 2

Sterling Rope in 4 of 5Edelrid in 2 of 5

Who does AI recommend more?

Sterling Rope, named ahead of Edelrid in 4 of 4 answers

Sterling Rope first in 4Edelrid never first

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Top static rope brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sterling Rope was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Edelrid was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Sterling Rope was listed before Edelrid in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. PMI1st
  2. Sterling Rope2nd
  3. Petzl3rd
  4. Edelrid4th
  5. Mammut4th
  6. DMM–
  7. Black Diamond–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Petzl4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PMI4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sterling Rope4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Edelrid2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mammut1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DMM0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Black Diamond0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about static rope brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Edelrid or Sterling Rope more popular in search?

This chart shows how often people search Google for Edelrid and Sterling Rope by name. Each line represents a brand's share of searches for all seven static rope brands we track, month by month, from English-language searches worldwide.

Edelrid and Sterling Rope among static rope brands worldwide, by month

Share of searches by month for Edelrid, Sterling Rope. The figures are in the table below the chart.

View monthly share of searches table
MonthDMMBlack DiamondPetzlEdelridPMISterling RopeMammut
Oct 202586.7%9.5%2.8%0.47%0.31%0.08%0.03%
Nov 202584.3%11.3%3.4%0.56%0.3%0.07%0.04%
Dec 202585%11.4%2.8%0.46%0.25%0.06%0.03%
Jan 202686.8%9.6%2.9%0.38%0.31%0.05%0.03%
Feb 202686.7%9.5%2.8%0.47%0.31%0.08%0.04%
Mar 202686.6%9.5%2.8%0.57%0.31%0.07%0.05%
Apr 202686.6%9.5%2.8%0.57%0.31%0.07%0.04%
May 202686.6%9.5%2.8%0.57%0.31%0.07%0.05%
Jun 202688.7%8%2.4%0.48%0.32%0.08%0.04%
Jul 202687.2%9.6%2.4%0.47%0.26%0.06%0.04%
Aug 202686.8%9.5%2.8%0.47%0.26%0.06%0.04%
Sep 202686.8%9.5%2.8%0.47%0.26%0.06%0.05%

How has the Edelrid and Sterling Rope comparison changed over the last 12 months?

3 findings
  • Edelrid was ahead of Sterling Rope in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Edelrid’s share of searches among static rope brands worldwide held steady at 0.47%, and its estimated monthly branded searches held steady at 18.1K.
  • Across the 12 months ending September 2026, Sterling Rope’s share of searches among static rope brands worldwide moved from 0.08% to 0.06%, and its estimated monthly branded searches moved from 2.9K to 2.4K.

How did search popularity change for static rope brands worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for Sterling Rope worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Edelrid’s and Sterling Rope’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Edelrid

1 branded search term

  • edelrid

Sterling Rope

1 branded search term

  • sterling rope

How the Brand Demand Index is measured

Other head-to-heads among static rope brands

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