Brandwave

How popular isDMM in search?

In September 2026, there were an estimated 3.4M branded searches for DMM worldwide which held steady over the last 12 months. DMM holds 87% estimated Share of Search among static rope brands worldwide and is ranked 1st of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. DMM87%
  2. Black Diamond9.6%
  3. Petzl2.9%
  4. Edelrid0.47%
  5. Mammut0.1%
  6. Sterling<0.01%
  7. PMI<0.01%
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Which static rope brands compete with DMM?

DMM against static rope brands worldwide, by month

Share of Search by month for DMM, Black Diamond, Petzl. The figures are in the table below the chart.

View monthly share of search table
MonthDMMBlack DiamondPetzlEdelridMammutSterlingPMI
Oct 202587%9.6%2.9%0.47%0.07%<0.01%<0.01%
Nov 202584.6%11.4%3.4%0.56%0.08%<0.01%<0.01%
Dec 202585.2%11.4%2.8%0.46%0.07%<0.01%<0.01%
Jan 202687.1%9.6%2.9%0.39%0.07%<0.01%<0.01%
Feb 202687%9.6%2.9%0.47%0.08%<0.01%<0.01%
Mar 202686.9%9.5%2.9%0.58%0.1%<0.01%<0.01%
Apr 202686.9%9.5%2.9%0.58%0.08%<0.01%<0.01%
May 202686.9%9.5%2.9%0.58%0.1%<0.01%<0.01%
Jun 202689%8%2.4%0.48%0.09%<0.01%<0.01%
Jul 202687.5%9.6%2.4%0.47%0.08%<0.01%<0.01%
Aug 202687%9.6%2.9%0.47%0.08%<0.01%<0.01%
Sep 202687%9.6%2.9%0.47%0.1%<0.01%<0.01%

  1. 1.DMM

    87%

    Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Black Diamond

    9.6%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Petzl

    2.9%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Edelrid

    0.47%

    Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Mammut

    0.1%

    Held 5th. 3.8K estimated branded searches, +18.8% vs prior month. Share 0 points.

  6. 6.Sterling

    <0.01%

    Held 6th. 70 estimated branded searches, +40% vs prior month. Share 0 points.

  7. 7.PMI

    <0.01%

    Held 7th. 10 estimated branded searches, -50% vs prior month. Share 0 points.

Compare search popularity between DMM and its closest rivals

Every comparison with DMM

How has branded search demand for DMM changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for DMM worldwide held steady at 3.4M.
  • Across the 12 months ending September 2026, DMM’s estimated Share of Search among static rope brands worldwide peaked at 89% in June 2026 and was lowest at 84.6% in November 2025.

How did search popularity change for static rope brands worldwide in September 2026?

  1. DMM’s estimated Share of Search among static rope brands worldwide has lost ground for 3 months in a row, from 89% to 87% in September 2026.

  2. Estimated monthly branded searches for Mammut worldwide rose 46.2% over 12 measured months, from 2.6K to 3.8K in September 2026.

  3. Estimated monthly branded searches for Sterling worldwide fell 36.4% over 12 measured months, from 110 to 70 in September 2026.

Where does DMM compete?

DMM is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Climbing harness brands1st of 655%Show ranking
Rope bag brands1st of 655%Show ranking
Chalk bag brands1st of 556.1%Show ranking
Static rope brands1st of 787%Shown above
Climbing gear brands1st of 587%Show ranking
Ice axe brands1st of 387.5%Show ranking

How is DMM measured?

Brandwave collects information about searches that people make online using DMM’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • dmm

Do you work for DMM? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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