DMM vs Sterling Rope:Which is more popular?

Name: DMM vs Sterling Rope: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, DMM had more branded searches than Sterling Rope among static rope brands worldwide. DMM had about 3.4 million branded searches, while Sterling Rope had 2,400. DMM made up 87% of all static rope brand searches we track, and Sterling Rope accounted for 0.06%. When we asked ChatGPT and Google AI Overviews about static rope brands, Sterling Rope appeared in four of the five answers and DMM in none.

Among static rope brands worldwide in September 2026

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Top static rope brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sterling Rope was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. DMM did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Petzl	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Sterling Rope	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
PMI	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Edelrid	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Mammut	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
DMM	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Black Diamond	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Petzl4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Sterling Rope4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
PMI4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Edelrid2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mammut1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
DMM0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Black Diamond0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about static rope brands

5 answers

Asked ChatGPT
“Which static rope brand should I buy?”
1. 1Sterling Rope
2. 2PMI
3. 3Edelrid
4. 4Petzl
Asked ChatGPT
“What are the best static rope brands?”
1. 1Sterling Rope
2. 2PMI
3. 3Edelrid
4. 4Petzl
Asked ChatGPT
“What's the best static rope brand for climbing and caving?”
1. 1PMI
2. 2Petzl
3. 3Sterling Rope
Searched Google, AI Overview
“static climbing rope”
1. 1Mammut
2. 2Sterling Rope
Searched Google, AI Overview
“caving rope”
1. 1PMI
2. 2Petzl

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is DMM or Sterling Rope more popular in search?

This chart shows how often people search Google for DMM and Sterling Rope by name. Each line represents a brand's share of searches for all seven static rope brands we track, month by month, from English-language searches worldwide.

DMM and Sterling Rope among static rope brands worldwide, by month

Month	DMM	Black Diamond	Petzl	Edelrid	Sterling Rope	Mammut	PMI
Oct 2025	87%	9.6%	2.9%	0.47%	0.08%	0.03%	0.02%
Nov 2025	84.5%	11.4%	3.4%	0.56%	0.07%	0.04%	0.01%
Dec 2025	85.2%	11.4%	2.8%	0.46%	0.06%	0.03%	0.02%
Jan 2026	87.1%	9.6%	2.9%	0.39%	0.05%	0.03%	0.01%
Feb 2026	87%	9.6%	2.9%	0.47%	0.08%	0.04%	0.02%
Mar 2026	86.9%	9.5%	2.9%	0.58%	0.08%	0.05%	0.02%
Apr 2026	86.9%	9.5%	2.9%	0.58%	0.08%	0.04%	0.02%
May 2026	86.9%	9.5%	2.9%	0.58%	0.08%	0.05%	0.02%
Jun 2026	89%	8%	2.4%	0.48%	0.08%	0.04%	0.02%
Jul 2026	87.4%	9.6%	2.4%	0.47%	0.06%	0.04%	0.02%
Aug 2026	87%	9.6%	2.9%	0.47%	0.06%	0.04%	0.02%
Sep 2026	87%	9.6%	2.9%	0.47%	0.06%	0.05%	0.02%

How has the DMM and Sterling Rope comparison changed over the last 12 months?

3 findings

DMM was ahead of Sterling Rope in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, DMM’s share of searches among static rope brands worldwide held steady at 87%, and its estimated monthly branded searches held steady at 3.4M.
Across the 12 months ending September 2026, Sterling Rope’s share of searches among static rope brands worldwide moved from 0.08% to 0.06%, and its estimated monthly branded searches moved from 2.9K to 2.4K.

How did search popularity change for static rope brands worldwide in September 2026?

2 changes

DMM’s share of searches among static rope brands worldwide has lost ground for 3 months in a row, from 89% to 87% in September 2026.
Estimated monthly branded searches for Sterling Rope worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using DMM’s and Sterling Rope’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.