Brandwave

How popular isBlack Diamond in search?

In September 2026, there were an estimated 368K branded searches for Black Diamond worldwide which held steady over the last 12 months. Black Diamond holds 9.6% estimated Share of Search among static rope brands worldwide and is ranked 2nd of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. DMM87%
  2. Black Diamond9.6%
  3. Petzl2.9%
  4. Edelrid0.47%
  5. Mammut0.1%
  6. Sterling<0.01%
  7. PMI<0.01%
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Which static rope brands compete with Black Diamond?

Black Diamond against static rope brands worldwide, by month

Share of Search by month for DMM, Black Diamond, Petzl. The figures are in the table below the chart.

View monthly share of search table
MonthDMMBlack DiamondPetzlEdelridMammutSterlingPMI
Oct 202587%9.6%2.9%0.47%0.07%<0.01%<0.01%
Nov 202584.6%11.4%3.4%0.56%0.08%<0.01%<0.01%
Dec 202585.2%11.4%2.8%0.46%0.07%<0.01%<0.01%
Jan 202687.1%9.6%2.9%0.39%0.07%<0.01%<0.01%
Feb 202687%9.6%2.9%0.47%0.08%<0.01%<0.01%
Mar 202686.9%9.5%2.9%0.58%0.1%<0.01%<0.01%
Apr 202686.9%9.5%2.9%0.58%0.08%<0.01%<0.01%
May 202686.9%9.5%2.9%0.58%0.1%<0.01%<0.01%
Jun 202689%8%2.4%0.48%0.09%<0.01%<0.01%
Jul 202687.5%9.6%2.4%0.47%0.08%<0.01%<0.01%
Aug 202687%9.6%2.9%0.47%0.08%<0.01%<0.01%
Sep 202687%9.6%2.9%0.47%0.1%<0.01%<0.01%

  1. 1.DMM

    87%

    Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Black Diamond

    9.6%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Petzl

    2.9%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Edelrid

    0.47%

    Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Mammut

    0.1%

    Held 5th. 3.8K estimated branded searches, +18.8% vs prior month. Share 0 points.

  6. 6.Sterling

    <0.01%

    Held 6th. 70 estimated branded searches, +40% vs prior month. Share 0 points.

  7. 7.PMI

    <0.01%

    Held 7th. 10 estimated branded searches, -50% vs prior month. Share 0 points.

Compare search popularity between Black Diamond and its closest rivals

Every comparison with Black Diamond

How has branded search demand for Black Diamond changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Black Diamond worldwide held steady at 368K.
  • Across the 12 months ending September 2026, Black Diamond’s estimated Share of Search among static rope brands worldwide peaked at 11.4% in December 2025 and was lowest at 8% in June 2026.

How did search popularity change for static rope brands worldwide in September 2026?

  1. DMM’s estimated Share of Search among static rope brands worldwide has lost ground for 3 months in a row, from 89% to 87% in September 2026.

  2. Estimated monthly branded searches for Mammut worldwide rose 46.2% over 12 measured months, from 2.6K to 3.8K in September 2026.

  3. Estimated monthly branded searches for Sterling worldwide fell 36.4% over 12 measured months, from 110 to 70 in September 2026.

Where does Black Diamond compete?

Black Diamond is ranked in 17 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Climbing harness brands3rd of 66%Show ranking
Rope bag brands3rd of 66%Show ranking
Chalk bag brands3rd of 56.2%Show ranking
Static rope brands2nd of 79.6%Shown above
Climbing gear brands2nd of 59.6%Show ranking
Ice axe brands2nd of 39.6%Show ranking
Camping lantern brands1st of 545.4%Show ranking
Climbing shoes brands1st of 349.2%Show ranking
Camping lanterns1st of 655.3%Show ranking
Wealthtech1st of 655.7%Show ranking
Headlamp brands1st of 465.2%Show ranking
Head torch brands1st of 366.7%Show ranking
Hiking pole brands1st of 675.1%Show ranking
Climbing rope brands1st of 476.4%Show ranking
Wealth management platforms1st of 586.1%Show ranking
Trekking poles1st of 688.5%Show ranking
Trekking pole brands1st of 390.3%Show ranking

How is Black Diamond measured?

Brandwave collects information about searches that people make online using Black Diamond’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • black diamond

Do you work for Black Diamond? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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