Brandwave

Black Diamond vs Nitecore:Which is more popular?

In September 2026, Black Diamond had more branded searches than Nitecore among headlamp brands worldwide. Black Diamond had about 368,000 branded searches, while Nitecore had 90,500. Black Diamond made up 56.2% of all headlamp brand searches we track, and Nitecore accounted for 13.8%. When we asked ChatGPT and Google AI Overviews about headlamp brands, both Black Diamond and Nitecore appeared in all four answers. Black Diamond was mentioned before Nitecore in every answer.

Among headlamp brands worldwide in September 2026

Who do people search for more?

Black Diamond, about 4 searches for every 1 for Nitecore

Black Diamond 368K searchesNitecore 90.5K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Black Diamond in 4 of 4Nitecore in 4 of 4

Who does AI recommend more?

Black Diamond, named ahead of Nitecore in every answer

Black Diamond first in 4Nitecore never first

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Top headlamp brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, both Black Diamond and Nitecore showed up in all four answers. Black Diamond was listed before Nitecore in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Black Diamond1st
  2. Petzl2nd
  3. Nitecore3rd
  4. Fenix4th
  5. Ledlenser5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Black Diamond4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Nitecore4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Petzl3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Fenix3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Ledlenser1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about headlamp brands

4 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Black Diamond or Nitecore more popular in search?

This chart shows how often people search Google for Black Diamond and Nitecore by name. Each line represents a brand's share of searches for all five headlamp brands we track, month by month, from English-language searches worldwide.

Black Diamond and Nitecore among headlamp brands worldwide, by month

Share of searches by month for Black Diamond, Nitecore. The figures are in the table below the chart.

View monthly share of searches table
MonthBlack DiamondPetzlNitecoreLedlenserFenix
Oct 202551.8%15.5%15.5%15.5%1.8%
Nov 202553.2%16%13%16%1.8%
Dec 202556.6%13.8%13.8%13.8%1.9%
Jan 202656.4%16.9%13.8%11.3%1.6%
Feb 202658%17.3%11.7%11.7%1.4%
Mar 202657.8%17.3%11.6%11.6%1.7%
Apr 202659.2%17.7%11.9%9.7%1.4%
May 202657.7%17.2%14.2%9.5%1.4%
Jun 202657.5%17.3%14.1%9.5%1.7%
Jul 202661.2%15%12.3%10.1%1.4%
Aug 202657.6%17.2%14.2%9.5%1.6%
Sep 202656.2%16.8%13.8%11.3%2%

How has the Black Diamond and Nitecore comparison changed over the last 12 months?

3 findings
  • Black Diamond was ahead of Nitecore in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Black Diamond’s share of searches among headlamp brands worldwide moved from 51.8% to 56.2%, and its estimated monthly branded searches held steady at 368K.
  • Across the 12 months ending September 2026, Nitecore’s share of searches among headlamp brands worldwide moved from 15.5% to 13.8%, and its estimated monthly branded searches moved from 110K to 90.5K.

How did search popularity change for headlamp brands worldwide in September 2026?

2 changes

  1. In September 2026, Black Diamond lost share of searches among headlamp brands worldwide, from 57.6% to 56.2%.

  2. Estimated monthly branded searches for Nitecore worldwide fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Black Diamond’s and Nitecore’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Black Diamond

1 branded search term

  • black diamond

Nitecore

1 branded search term

  • nitecore

How the Brand Demand Index is measured

Other head-to-heads among headlamp brands

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