Brandwave

Black Diamond vs Ledlenser:Which is more popular?

In September 2026, Black Diamond had more branded searches than Ledlenser among headlamp brands worldwide. Black Diamond had about 368,000 branded searches, while Ledlenser had 74,000. Black Diamond made up 56.2% of all headlamp brand searches we track, and Ledlenser accounted for 11.3%. When we asked ChatGPT and Google AI Overviews about headlamp brands, Black Diamond appeared in all four answers and Ledlenser in one. Black Diamond was mentioned before Ledlenser in every answer.

Among headlamp brands worldwide in September 2026

Who do people search for more?

Black Diamond, about 5 searches for every 1 for Ledlenser

Black Diamond 368K searchesLedlenser 74K searches

Who does AI mention more?

Black Diamond, mentioned in every answer we collected

Black Diamond in 4 of 4Ledlenser in 1 of 4

Who does AI recommend more?

Black Diamond, named ahead of Ledlenser in every answer

Black Diamond first in 4Ledlenser never first

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Top headlamp brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Black Diamond appeared in all four answers. Ledlenser was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Black Diamond was listed before Ledlenser in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Black Diamond1st
  2. Petzl2nd
  3. Nitecore3rd
  4. Fenix4th
  5. Ledlenser5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Black Diamond4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Nitecore4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Petzl3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Fenix3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Ledlenser1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about headlamp brands

4 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Black Diamond or Ledlenser more popular in search?

This chart shows how often people search Google for Black Diamond and Ledlenser by name. Each line represents a brand's share of searches for all five headlamp brands we track, month by month, from English-language searches worldwide.

Black Diamond and Ledlenser among headlamp brands worldwide, by month

Share of searches by month for Black Diamond, Ledlenser. The figures are in the table below the chart.

View monthly share of searches table
MonthBlack DiamondPetzlNitecoreLedlenserFenix
Oct 202551.8%15.5%15.5%15.5%1.8%
Nov 202553.2%16%13%16%1.8%
Dec 202556.6%13.8%13.8%13.8%1.9%
Jan 202656.4%16.9%13.8%11.3%1.6%
Feb 202658%17.3%11.7%11.7%1.4%
Mar 202657.8%17.3%11.6%11.6%1.7%
Apr 202659.2%17.7%11.9%9.7%1.4%
May 202657.7%17.2%14.2%9.5%1.4%
Jun 202657.5%17.3%14.1%9.5%1.7%
Jul 202661.2%15%12.3%10.1%1.4%
Aug 202657.6%17.2%14.2%9.5%1.6%
Sep 202656.2%16.8%13.8%11.3%2%

How has the Black Diamond and Ledlenser comparison changed over the last 12 months?

3 findings
  • Black Diamond was ahead of Ledlenser in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Black Diamond’s share of searches among headlamp brands worldwide moved from 51.8% to 56.2%, and its estimated monthly branded searches held steady at 368K.
  • Across the 12 months ending September 2026, Ledlenser’s share of searches among headlamp brands worldwide moved from 15.5% to 11.3%, and its estimated monthly branded searches moved from 110K to 74K.

How did search popularity change for headlamp brands worldwide in September 2026?

2 changes

  1. In September 2026, Ledlenser gained share of searches among headlamp brands worldwide, from 9.5% to 11.3%.

  2. In September 2026, Black Diamond lost share of searches among headlamp brands worldwide, from 57.6% to 56.2%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Black Diamond’s and Ledlenser’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Black Diamond

1 branded search term

  • black diamond

Ledlenser

1 branded search term

  • ledlenser

How the Brand Demand Index is measured

Other head-to-heads among headlamp brands

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