Ledlenser vs Petzl:Which is more popular?
In September 2026, Petzl had more branded searches than Ledlenser among headlamp brands worldwide. Petzl had about 110,000 branded searches, while Ledlenser had 74,000. Petzl made up 16.8% of all headlamp brand searches we track, and Ledlenser accounted for 11.3%. When we asked ChatGPT and Google AI Overviews about headlamp brands, Petzl appeared in three of the four answers and Ledlenser in one. Petzl was mentioned before Ledlenser in every answer that named either.
Who do people search for more?
Petzl, about 49% more searches than Ledlenser
Who does AI mention more?
Petzl, mentioned in 3 of 4 answers, Ledlenser in 1
Who does AI recommend more?
Petzl, named ahead of Ledlenser in 3 of 3 answers
Follow Ledlenser vs Petzl and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top headlamp brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Petzl was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Ledlenser was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Petzl was listed before Ledlenser in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Black Diamond1st- Petzl2nd
Nitecore3rd
Fenix4th
Ledlenser5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Black Diamond4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Nitecore4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Petzl3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Fenix3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Ledlenser1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about headlamp brands
4 answers
Asked ChatGPT
“Which headlamp brand should I buy?”
Asked ChatGPT
“What are the best headlamp brands?”
Asked ChatGPT
“What's the best headlamp brand for camping at night?”
Searched Google, AI Overview
“best headlamp”
Searched Google, AI Overview
“rechargeable headlamp”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Ledlenser or Petzl more popular in search?
This chart shows how often people search Google for Ledlenser and Petzl by name. Each line represents a brand's share of searches for all five headlamp brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Petzl, Ledlenser. The figures are in the table below the chart.
View monthly share of searches table
| Month | Black Diamond | Petzl | Nitecore | Ledlenser | Fenix |
|---|---|---|---|---|---|
| Oct 2025 | 51.8% | 15.5% | 15.5% | 15.5% | 1.8% |
| Nov 2025 | 53.2% | 16% | 13% | 16% | 1.8% |
| Dec 2025 | 56.6% | 13.8% | 13.8% | 13.8% | 1.9% |
| Jan 2026 | 56.4% | 16.9% | 13.8% | 11.3% | 1.6% |
| Feb 2026 | 58% | 17.3% | 11.7% | 11.7% | 1.4% |
| Mar 2026 | 57.8% | 17.3% | 11.6% | 11.6% | 1.7% |
| Apr 2026 | 59.2% | 17.7% | 11.9% | 9.7% | 1.4% |
| May 2026 | 57.7% | 17.2% | 14.2% | 9.5% | 1.4% |
| Jun 2026 | 57.5% | 17.3% | 14.1% | 9.5% | 1.7% |
| Jul 2026 | 61.2% | 15% | 12.3% | 10.1% | 1.4% |
| Aug 2026 | 57.6% | 17.2% | 14.2% | 9.5% | 1.6% |
| Sep 2026 | 56.2% | 16.8% | 13.8% | 11.3% | 2% |
How has the Ledlenser and Petzl comparison changed over the last 12 months?
3 findings
- Petzl was ahead of Ledlenser in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ledlenser’s share of searches among headlamp brands worldwide moved from 15.5% to 11.3%, and its estimated monthly branded searches moved from 110K to 74K.
- Across the 12 months ending September 2026, Petzl’s share of searches among headlamp brands worldwide moved from 15.5% to 16.8%, and its estimated monthly branded searches held steady at 110K.
How did search popularity change for headlamp brands worldwide in September 2026?
1 change
In September 2026, Ledlenser gained share of searches among headlamp brands worldwide, from 9.5% to 11.3%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Ledlenser’s and Petzl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among headlamp brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.