Brandwave

How popular isNitecore?

In September 2026, people searched for Nitecore by name about 90,500 times worldwide, a 17.7% decrease from the previous year. These searches made up 13.8% of all global headlamp brand searches, placing Nitecore third out of five brands. When we asked both ChatGPT and Google AI Overviews about headlamp brands, Nitecore appeared in all answers and was the third most recommended of the five.

Search and AI answers in September 2026

Nitecore is the third most searched of 5 competitors and the third most recommended in AI answers.

  1. Black DiamondShare of searches 56.2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  2. PetzlShare of searches 16.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  3. NitecoreShare of searches 13.8%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
  4. LedlenserShare of searches 11.3%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
  5. FenixShare of searches 2%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
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Top headlamp brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Nitecore appeared in all four answers. Nitecore is the third most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Black Diamond1st
  2. Petzl2nd
  3. Nitecore3rd
  4. Fenix4th
  5. Ledlenser5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Black Diamond4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Nitecore4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Petzl3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Fenix3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Ledlenser1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about headlamp brands

4 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which headlamp brands compete with Nitecore?

Nitecore against headlamp brands worldwide, by month

Share of searches by month for Black Diamond, Petzl, Nitecore, Ledlenser. The figures are in the table below the chart.

View monthly share of searches table
MonthBlack DiamondPetzlNitecoreLedlenserFenix
Oct 202551.8%15.5%15.5%15.5%1.8%
Nov 202553.2%16%13%16%1.8%
Dec 202556.6%13.8%13.8%13.8%1.9%
Jan 202656.4%16.9%13.8%11.3%1.6%
Feb 202658%17.3%11.7%11.7%1.4%
Mar 202657.8%17.3%11.6%11.6%1.7%
Apr 202659.2%17.7%11.9%9.7%1.4%
May 202657.7%17.2%14.2%9.5%1.4%
Jun 202657.5%17.3%14.1%9.5%1.7%
Jul 202661.2%15%12.3%10.1%1.4%
Aug 202657.6%17.2%14.2%9.5%1.6%
Sep 202656.2%16.8%13.8%11.3%2%

  1. 1.Black Diamond

    56.2%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share -1.4 points.

  2. 2.Petzl

    16.8%

    Held 2nd. 110K estimated branded searches, 0% vs prior month. Share -0.4 points.

  3. 3.Nitecore

    13.8%

    Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share -0.3 points.

  4. 4.Ledlenser

    11.3%

    Held 4th. 74K estimated branded searches, +22.3% vs prior month. Share +1.8 points.

  5. 5.Fenix

    2%

    Held 5th. 12.8K estimated branded searches, +23.2% vs prior month. Share +0.3 points.

Compare popularity between Nitecore and its closest rivals

Every comparison with Nitecore

4 comparisons

How has branded search demand for Nitecore changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Nitecore worldwide fell from 110K to 90.5K.
  • Across the 12 months ending September 2026, Nitecore’s share of searches among headlamp brands worldwide decreased from 15.5% to 13.8%.
  • Across the 12 months ending September 2026, Nitecore’s share of searches among headlamp brands worldwide peaked at 15.5% in October 2025 and was lowest at 11.6% in March 2026.

How did search popularity change for headlamp brands worldwide in September 2026?

3 changes

  1. In September 2026, Ledlenser gained share of searches among headlamp brands worldwide, from 9.5% to 11.3%.

  2. In September 2026, Black Diamond lost share of searches among headlamp brands worldwide, from 57.6% to 56.2%.

  3. Estimated monthly branded searches for Nitecore worldwide fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026.

How are Nitecore’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Nitecore’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • nitecore

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How the Brand Demand Index is measured

Where does Nitecore compete?

Nitecore is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Headlamp brands3rd of 513.8%Shown above
Torch brands2nd of 432%Show ranking
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