Brandwave

Fenix vs Nitecore:Which is searched more?

In September 2026, Nitecore had more branded searches than Fenix among headlamp brands worldwide. Nitecore had about 90,500 branded searches, while Fenix had 12,900. Nitecore made up 13.8% of all headlamp brand searches we track, and Fenix accounted for 2%. These are worldwide searches for English-language branded terms.

Share of searches among headlamp brands worldwide in September 2026Is Fenix or Nitecore more popular in search?
Fenix2%12.8K searches
vs
Nitecore13.8%90.5K searches

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Is Fenix or Nitecore more popular in search?

Compare the headlamp brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Fenix and Nitecore among headlamp brands worldwide, by month

Share of searches by month for Nitecore, Fenix. The figures are in the table below the chart.

View monthly share of searches table
MonthBlack DiamondPetzlNitecoreLedlenserFenix
Oct 202551.8%15.5%15.5%15.5%1.8%
Nov 202553.2%16%13%16%1.8%
Dec 202556.6%13.8%13.8%13.8%1.9%
Jan 202656.4%16.9%13.8%11.3%1.6%
Feb 202658%17.3%11.7%11.7%1.4%
Mar 202657.8%17.3%11.6%11.6%1.7%
Apr 202659.2%17.7%11.9%9.7%1.4%
May 202657.7%17.2%14.2%9.5%1.4%
Jun 202657.5%17.3%14.1%9.5%1.7%
Jul 202661.2%15%12.3%10.1%1.4%
Aug 202657.6%17.2%14.2%9.5%1.6%
Sep 202656.2%16.8%13.8%11.3%2%

How has the Fenix and Nitecore comparison changed over the last 12 months?

3 findings
  • Nitecore was ahead of Fenix in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Fenix’s share of searches among headlamp brands worldwide moved from 1.8% to 2%, and its estimated monthly branded searches moved from 12.7K to 12.8K.
  • Across the 12 months ending September 2026, Nitecore’s share of searches among headlamp brands worldwide moved from 15.5% to 13.8%, and its estimated monthly branded searches moved from 110K to 90.5K.

How did search popularity change for headlamp brands worldwide in September 2026?

1 change
  1. Estimated monthly branded searches for Nitecore worldwide fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Fenix’s and Nitecore’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fenix

4 branded search terms

  • fenix camping
  • fenix camping lantern
  • fenix headlamp
  • fenix lantern

Nitecore

1 branded search term

  • nitecore

How the Brand Demand Index is measured

Other head-to-heads among headlamp brands

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