Brandwave

How popular isFenix in search?

In August 2026, there were an estimated 550K branded searches for Fenix worldwide which held steady over the last 11 months. Fenix holds 50.5% estimated Share of Search among headlamp brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Fenix50.5%
  2. Black Diamond33.8%
  3. Petzl10.1%
  4. Ledlenser5.6%
  5. RMF Silva<0.01%
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Where does Fenix compete?

Fenix is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Headlamp brands1st of 550.5%Shown below
Camping lanterns1st of 654.8%Show ranking

Which headlamp brands compete with Fenix?

Fenix against headlamp brands worldwide, by month

Share of Search by month for Fenix, Black Diamond, Petzl, Ledlenser. The figures are in the table below the chart.

View monthly share of search table
MonthFenixBlack DiamondPetzlLedlenserRMF Silva
Oct 202548.3%32.3%9.7%9.7%0%
Nov 202543.3%35.4%10.6%10.6%0%
Dec 202545.1%36.9%9%9%0%
Jan 202644.9%36.7%11%7.4%0%
Feb 202649.9%33.4%10%6.7%0%
Mar 202649.9%33.4%10%6.7%<0.01%
Apr 202650.5%33.8%10.1%5.6%<0.01%
May 202650.5%33.8%10.1%5.6%<0.01%
Jun 202650.5%33.8%10.2%5.6%<0.01%
Jul 202651.4%34.4%8.5%5.7%<0.01%
Aug 202650.5%33.8%10.1%5.6%<0.01%
Sep 2026—————

  1. 1.Fenix

    50.5%

    Held 1st. 550K estimated branded searches, 0% vs prior month. Share -0.9 points.

  2. 2.Black Diamond

    33.8%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share -0.6 points.

  3. 3.Petzl

    10.1%

    Held 3rd. 110K estimated branded searches, +21.5% vs prior month. Share +1.6 points.

  4. 4.Ledlenser

    5.6%

    Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.RMF Silva

    <0.01%

    Held 5th. 20 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Fenix and its closest rivals

How has branded search demand for Fenix changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Fenix worldwide held steady at 550K.
  • Across the 11 months ending August 2026, Fenix’s estimated Share of Search among headlamp brands worldwide increased from 48.3% to 50.5%.
  • Across the 11 months ending August 2026, Fenix’s estimated Share of Search among headlamp brands worldwide peaked at 51.4% in July 2026 and was lowest at 43.3% in November 2025.

How did search popularity change for headlamp brands worldwide in August 2026?

  1. In August 2026, Petzl gained estimated Share of Search among headlamp brands worldwide, from 8.5% to 10.1%.

  2. In August 2026, Fenix lost estimated Share of Search among headlamp brands worldwide, from 51.4% to 50.5%.

  3. In August 2026, Black Diamond lost estimated Share of Search among headlamp brands worldwide, from 34.4% to 33.8%.

  4. Estimated monthly branded searches for Ledlenser worldwide fell 45% over 11 measured months, from 110K to 60.5K in August 2026.

How is Fenix measured?

Brandwave collects information about searches that people make online using Fenix’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • fenix

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How the Brand Demand Index is measured

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