How popular isWuben?
In September 2026, people searched for Wuben by name about 27,100 times worldwide, a 22.1% increase from the previous year. These searches made up 3.4% of all global torch brand searches, placing Wuben seventh out of 14 brands. When we asked both ChatGPT and Google AI Overviews about torch brands, Wuben did not appear in any of the answers.
Wuben is the seventh most searched of 14 competitors and not listed in any AI answer.
OlightShare of searches 43.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
NitecoreShare of searches 11.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
LedlenserShare of searches 9.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
StreamlightShare of searches 9.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
WubenShare of searches 3.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Follow Wuben and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top torch brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Wuben did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Fenix4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Nitecore3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ThruNite2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Olight1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Streamlight1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Maglite1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Wurkkos1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sofirn1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Acebeam1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Wuben0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about torch brands
5 answers
Asked ChatGPT
“Which torch brand should I buy?”
Asked ChatGPT
“What are the best torch brands?”
Asked ChatGPT
“What's the best torch brand for outdoor use?”
Searched Google, AI Overview
“best flashlight”
Searched Google, AI Overview
“torch for camping”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which torch brands compete with Wuben?
Share of searches by month for Olight, Nitecore, Ledlenser, Streamlight, Maglite, Fenix, Wuben, Wurkkos, Sofirn, Acebeam. The figures are in the table below the chart.
View monthly share of searches table
| Month | Olight | Nitecore | Ledlenser | Streamlight | Maglite | Fenix | Wuben | Wurkkos | Sofirn | Acebeam | SureFire | Convoy | Klarus | ThruNite |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.9% | 13.3% | 13.3% | 11% | 9% | 4.8% | 2.7% | 3.3% | 3.3% | 1.8% | 1.5% | 0.98% | 0.66% | 0.53% |
| Nov 2025 | 44% | 9.7% | 11.9% | 9.7% | 6.5% | 4.2% | 2.9% | 2.9% | 2.9% | 2% | 1.3% | 0.87% | 0.58% | 0.48% |
| Dec 2025 | 40.9% | 10.5% | 10.5% | 10.5% | 8.6% | 5% | 3.2% | 2.6% | 2.6% | 2.1% | 1.4% | 0.95% | 0.63% | 0.52% |
| Jan 2026 | 33.7% | 12.9% | 10.6% | 12.9% | 8.7% | 5.4% | 3.2% | 3.2% | 3.2% | 2.1% | 1.7% | 1.2% | 0.63% | 0.52% |
| Feb 2026 | 35.5% | 11.2% | 11.2% | 13.7% | 7.5% | 5.5% | 3.4% | 2.7% | 2.7% | 2.2% | 1.8% | 1.2% | 0.67% | 0.55% |
| Mar 2026 | 35.2% | 11.1% | 11.1% | 13.6% | 7.5% | 5.5% | 3.3% | 2.7% | 3.3% | 2.2% | 1.8% | 1.2% | 0.66% | 0.54% |
| Apr 2026 | 37.2% | 11.7% | 9.6% | 11.7% | 7.9% | 6.7% | 3.5% | 2.9% | 2.9% | 1.9% | 1.6% | 1.3% | 0.7% | 0.46% |
| May 2026 | 31% | 14.6% | 9.8% | 11.9% | 9.8% | 7% | 3.6% | 2.9% | 3.6% | 2% | 1.6% | 1.1% | 0.71% | 0.47% |
| Jun 2026 | 36.9% | 11.7% | 7.8% | 11.7% | 7.8% | 6.8% | 4.3% | 2.9% | 2.9% | 2.3% | 2.9% | 1% | 0.85% | 0.38% |
| Jul 2026 | 37.5% | 11.9% | 9.7% | 11.9% | 7.9% | 5.2% | 3.6% | 2.9% | 2.9% | 2.4% | 1.9% | 1.1% | 0.87% | 0.38% |
| Aug 2026 | 35% | 13.5% | 9% | 11.1% | 9% | 5% | 4.1% | 3.3% | 3.3% | 2.2% | 1.8% | 1.2% | 0.99% | 0.43% |
| Sep 2026 | 43.2% | 11.5% | 9.4% | 9.4% | 6.3% | 4.4% | 3.4% | 3.4% | 2.8% | 2.3% | 1.9% | 1% | 0.68% | 0.37% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 43.2% | 342K | +45.9% | +8.2 points | |
| 2, held 2nd | 11.5% | 90.5K | 0% | -2.1 points | |
| 3, moved from 4th to 3rd | 9.4% | 74K | +22.3% | +0.3 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 9.4% | 74K | 0% | -1.7 pointsmoved from 3rd to 4th | |
| 5, held 5th | 6.3% | 49.5K | -18.2% | -2.8 points | |
| 6, held 6th | 4.4% | 34.7K | +4.5% | -0.6 points | |
| 7, held 7th | 3.4% | 27.1K | 0% | -0.6 points | |
| 8, moved from 9th to 8th | 3.4% | 27.1K | +22.1% | +0.1 pointsmoved from 9th to 8th | |
| 9, moved from 8th to 9th | 2.8% | 22.2K | 0% | -0.5 pointsmoved from 8th to 9th | |
| 10, held 10th | 2.3% | 18.1K | +22.3% | +0.1 points | |
| 11, held 11th | 1.9% | 14.8K | +22.3% | +0.1 points | |
| 12, held 12th | 1% | 8.1K | 0% | -0.2 points | |
| 13, held 13th | 0.68% | 5.4K | -18.2% | -0.3 points | |
| 14, held 14th | 0.37% | 2.9K | 0% | -0.1 points |
1.
Olight43.2%
Held 1st. 342K estimated branded searches, +45.9% vs prior month. Share +8.2 points.
2.
Nitecore11.5%
Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share -2.1 points.
9.4%
Moved from 4th to 3rd. 74K estimated branded searches, +22.3% vs prior month. Share +0.3 points.
9.4%
Moved from 3rd to 4th. 74K estimated branded searches, 0% vs prior month. Share -1.7 points.
5.
Maglite6.3%
Held 5th. 49.5K estimated branded searches, -18.2% vs prior month. Share -2.8 points.
6.
Fenix4.4%
Held 6th. 34.7K estimated branded searches, +4.5% vs prior month. Share -0.6 points.
7.
Wuben3.4%
Held 7th. 27.1K estimated branded searches, 0% vs prior month. Share -0.6 points.
8.
Wurkkos3.4%
Moved from 9th to 8th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.1 points.
9.
Sofirn2.8%
Moved from 8th to 9th. 22.2K estimated branded searches, 0% vs prior month. Share -0.5 points.
10.
Acebeam2.3%
Held 10th. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.1 points.
11.
SureFire1.9%
Held 11th. 14.8K estimated branded searches, +22.3% vs prior month. Share +0.1 points.
12.
Convoy1%
Held 12th. 8.1K estimated branded searches, 0% vs prior month. Share -0.2 points.
13.
Klarus0.68%
Held 13th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.3 points.
14.
ThruNite0.37%
Held 14th. 2.9K estimated branded searches, 0% vs prior month. Share -0.1 points.
Compare popularity between Wuben and its closest rivals
Every comparison with Wuben
13 comparisons
How has branded search demand for Wuben changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Wuben worldwide rose from 22.2K to 27.1K.
- Across the 12 months ending September 2026, Wuben’s share of searches among torch brands worldwide increased from 2.7% to 3.4%.
- Across the 12 months ending September 2026, Wuben’s share of searches among torch brands worldwide peaked at 4.3% in June 2026 and was lowest at 2.7% in October 2025.
- Across the 12 months ending September 2026, Wuben rose from 9th to 7th among torch brands worldwide.
How did search popularity change for torch brands worldwide in September 2026?
6 changes

In September 2026, Olight gained share of searches among torch brands worldwide, from 35% to 43.2%.

In September 2026, Maglite lost share of searches among torch brands worldwide, from 9% to 6.3%.

In September 2026, Nitecore lost share of searches among torch brands worldwide, from 13.5% to 11.5%.

In September 2026, Streamlight lost share of searches among torch brands worldwide, from 11.1% to 9.4%.

In September 2026, Wuben lost share of searches among torch brands worldwide, from 4.1% to 3.4%.

In September 2026, Fenix lost share of searches among torch brands worldwide, from 5% to 4.4%.
How are Wuben’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Wuben’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- wuben
Do you work for Wuben? To request corrections or removal please contact us via our support page and we will be happy to assist.

Is Wuben your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.