Brandwave

How popular isMaglite?

In September 2026, people searched for Maglite by name about 49,500 times worldwide, a 33.1% decrease from the previous year. These searches made up 6.3% of all global torch brand searches, placing Maglite fifth out of 14 brands. When we asked both ChatGPT and Google AI Overviews about torch brands, Maglite appeared in one of the five answers and was the ninth most recommended of the 14.

Search and AI answers in September 2026

Maglite is the fifth most searched of 14 competitors and the ninth most recommended in AI answers.

  1. OlightShare of searches 43.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  2. NitecoreShare of searches 11.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. LedlenserShare of searches 9.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. StreamlightShare of searches 9.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  5. MagliteShare of searches 6.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 9th

+9 more

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Top torch brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Maglite was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Maglite is the ninth most recommended of the 14.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fenix1st
  2. Nitecore2nd
  3. ThruNite3rd
  4. Streamlight4th
  5. Olight5th
  6. SureFire6th
  7. Acebeam7th
  8. Sofirn8th
  9. Maglite9th
  10. Wurkkos10th
  11. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fenix4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nitecore3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ThruNite2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Olight1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Streamlight1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Maglite1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wurkkos1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sofirn1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Acebeam1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SureFire1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about torch brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which torch brands compete with Maglite?

Maglite against torch brands worldwide, by month

Share of searches by month for Olight, Nitecore, Ledlenser, Streamlight, Maglite, Fenix, Wuben, Wurkkos, Sofirn, Acebeam. The figures are in the table below the chart.

View monthly share of searches table
MonthOlightNitecoreLedlenserStreamlightMagliteFenixWubenWurkkosSofirnAcebeamSureFireConvoyKlarusThruNite
Oct 202533.9%13.3%13.3%11%9%4.8%2.7%3.3%3.3%1.8%1.5%0.98%0.66%0.53%
Nov 202544%9.7%11.9%9.7%6.5%4.2%2.9%2.9%2.9%2%1.3%0.87%0.58%0.48%
Dec 202540.9%10.5%10.5%10.5%8.6%5%3.2%2.6%2.6%2.1%1.4%0.95%0.63%0.52%
Jan 202633.7%12.9%10.6%12.9%8.7%5.4%3.2%3.2%3.2%2.1%1.7%1.2%0.63%0.52%
Feb 202635.5%11.2%11.2%13.7%7.5%5.5%3.4%2.7%2.7%2.2%1.8%1.2%0.67%0.55%
Mar 202635.2%11.1%11.1%13.6%7.5%5.5%3.3%2.7%3.3%2.2%1.8%1.2%0.66%0.54%
Apr 202637.2%11.7%9.6%11.7%7.9%6.7%3.5%2.9%2.9%1.9%1.6%1.3%0.7%0.46%
May 202631%14.6%9.8%11.9%9.8%7%3.6%2.9%3.6%2%1.6%1.1%0.71%0.47%
Jun 202636.9%11.7%7.8%11.7%7.8%6.8%4.3%2.9%2.9%2.3%2.9%1%0.85%0.38%
Jul 202637.5%11.9%9.7%11.9%7.9%5.2%3.6%2.9%2.9%2.4%1.9%1.1%0.87%0.38%
Aug 202635%13.5%9%11.1%9%5%4.1%3.3%3.3%2.2%1.8%1.2%0.99%0.43%
Sep 202643.2%11.5%9.4%9.4%6.3%4.4%3.4%3.4%2.8%2.3%1.9%1%0.68%0.37%

  1. 1.Olight

    43.2%

    Held 1st. 342K estimated branded searches, +45.9% vs prior month. Share +8.2 points.

  2. 2.Nitecore

    11.5%

    Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share -2.1 points.

  3. 3.Ledlenser

    9.4%

    Moved from 4th to 3rd. 74K estimated branded searches, +22.3% vs prior month. Share +0.3 points.

  4. 4.Streamlight

    9.4%

    Moved from 3rd to 4th. 74K estimated branded searches, 0% vs prior month. Share -1.7 points.

  5. 5.Maglite

    6.3%

    Held 5th. 49.5K estimated branded searches, -18.2% vs prior month. Share -2.8 points.

  6. 6.Fenix

    4.4%

    Held 6th. 34.7K estimated branded searches, +4.5% vs prior month. Share -0.6 points.

  7. 7.Wuben

    3.4%

    Held 7th. 27.1K estimated branded searches, 0% vs prior month. Share -0.6 points.

  8. 8.Wurkkos

    3.4%

    Moved from 9th to 8th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.1 points.

  9. 9.Sofirn

    2.8%

    Moved from 8th to 9th. 22.2K estimated branded searches, 0% vs prior month. Share -0.5 points.

  10. 10.Acebeam

    2.3%

    Held 10th. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.1 points.

  11. 11.SureFire

    1.9%

    Held 11th. 14.8K estimated branded searches, +22.3% vs prior month. Share +0.1 points.

  12. 12.Convoy

    1%

    Held 12th. 8.1K estimated branded searches, 0% vs prior month. Share -0.2 points.

  13. 13.Klarus

    0.68%

    Held 13th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

  14. 14.ThruNite

    0.37%

    Held 14th. 2.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare popularity between Maglite and its closest rivals

Every comparison with Maglite

13 comparisons

How has branded search demand for Maglite changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Maglite worldwide fell from 74K to 49.5K.
  • Across the 12 months ending September 2026, Maglite’s share of searches among torch brands worldwide decreased from 9% to 6.3%.
  • Across the 12 months ending September 2026, Maglite’s share of searches among torch brands worldwide peaked at 9.8% in May 2026 and was lowest at 6.3% in September 2026.

How did search popularity change for torch brands worldwide in September 2026?

6 changes

  1. In September 2026, Olight gained share of searches among torch brands worldwide, from 35% to 43.2%.

  2. In September 2026, Maglite lost share of searches among torch brands worldwide, from 9% to 6.3%.

  3. In September 2026, Nitecore lost share of searches among torch brands worldwide, from 13.5% to 11.5%.

  4. In September 2026, Streamlight lost share of searches among torch brands worldwide, from 11.1% to 9.4%.

  5. In September 2026, Wuben lost share of searches among torch brands worldwide, from 4.1% to 3.4%.

  6. In September 2026, Fenix lost share of searches among torch brands worldwide, from 5% to 4.4%.

How are Maglite’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Maglite’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • maglite

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How the Brand Demand Index is measured

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