Maglite vs Wurkkos:Which is more popular?
In September 2026, Maglite had more branded searches than Wurkkos among torch brands worldwide. Maglite had about 49,500 branded searches, while Wurkkos had 27,100. Maglite made up 6.3% of all torch brand searches we track, and Wurkkos accounted for 3.4%. When we asked ChatGPT and Google AI Overviews about torch brands, Maglite and Wurkkos each appeared in one of the five answers.
Who do people search for more?
Maglite, about 83% more searches than Wurkkos
Who does AI mention more?
Both were mentioned in 1 of 5 answers.
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Top torch brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Maglite and Wurkkos were each mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Fenix4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Nitecore3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ThruNite2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Olight1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Streamlight1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Maglite1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Wurkkos1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sofirn1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Acebeam1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
SureFire1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about torch brands
5 answers
Asked ChatGPT
“Which torch brand should I buy?”
Asked ChatGPT
“What are the best torch brands?”
Asked ChatGPT
“What's the best torch brand for outdoor use?”
Searched Google, AI Overview
“best flashlight”
Searched Google, AI Overview
“torch for camping”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Maglite or Wurkkos more popular in search?
This chart shows how often people search Google for Maglite and Wurkkos by name. Each line represents a brand's share of searches for all 14 torch brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Maglite, Wurkkos. The figures are in the table below the chart.
View monthly share of searches table
| Month | Olight | Nitecore | Ledlenser | Streamlight | Maglite | Fenix | Wuben | Wurkkos | Sofirn | Acebeam | SureFire | Convoy | Klarus | ThruNite |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.9% | 13.3% | 13.3% | 11% | 9% | 4.8% | 2.7% | 3.3% | 3.3% | 1.8% | 1.5% | 0.98% | 0.66% | 0.53% |
| Nov 2025 | 44% | 9.7% | 11.9% | 9.7% | 6.5% | 4.2% | 2.9% | 2.9% | 2.9% | 2% | 1.3% | 0.87% | 0.58% | 0.48% |
| Dec 2025 | 40.9% | 10.5% | 10.5% | 10.5% | 8.6% | 5% | 3.2% | 2.6% | 2.6% | 2.1% | 1.4% | 0.95% | 0.63% | 0.52% |
| Jan 2026 | 33.7% | 12.9% | 10.6% | 12.9% | 8.7% | 5.4% | 3.2% | 3.2% | 3.2% | 2.1% | 1.7% | 1.2% | 0.63% | 0.52% |
| Feb 2026 | 35.5% | 11.2% | 11.2% | 13.7% | 7.5% | 5.5% | 3.4% | 2.7% | 2.7% | 2.2% | 1.8% | 1.2% | 0.67% | 0.55% |
| Mar 2026 | 35.2% | 11.1% | 11.1% | 13.6% | 7.5% | 5.5% | 3.3% | 2.7% | 3.3% | 2.2% | 1.8% | 1.2% | 0.66% | 0.54% |
| Apr 2026 | 37.2% | 11.7% | 9.6% | 11.7% | 7.9% | 6.7% | 3.5% | 2.9% | 2.9% | 1.9% | 1.6% | 1.3% | 0.7% | 0.46% |
| May 2026 | 31% | 14.6% | 9.8% | 11.9% | 9.8% | 7% | 3.6% | 2.9% | 3.6% | 2% | 1.6% | 1.1% | 0.71% | 0.47% |
| Jun 2026 | 36.9% | 11.7% | 7.8% | 11.7% | 7.8% | 6.8% | 4.3% | 2.9% | 2.9% | 2.3% | 2.9% | 1% | 0.85% | 0.38% |
| Jul 2026 | 37.5% | 11.9% | 9.7% | 11.9% | 7.9% | 5.2% | 3.6% | 2.9% | 2.9% | 2.4% | 1.9% | 1.1% | 0.87% | 0.38% |
| Aug 2026 | 35% | 13.5% | 9% | 11.1% | 9% | 5% | 4.1% | 3.3% | 3.3% | 2.2% | 1.8% | 1.2% | 0.99% | 0.43% |
| Sep 2026 | 43.2% | 11.5% | 9.4% | 9.4% | 6.3% | 4.4% | 3.4% | 3.4% | 2.8% | 2.3% | 1.9% | 1% | 0.68% | 0.37% |
How has the Maglite and Wurkkos comparison changed over the last 12 months?
3 findings
- Maglite was ahead of Wurkkos in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Maglite’s share of searches among torch brands worldwide moved from 9% to 6.3%, and its estimated monthly branded searches moved from 74K to 49.5K.
- Across the 12 months ending September 2026, Wurkkos’ share of searches among torch brands worldwide moved from 3.3% to 3.4%, and its estimated monthly branded searches held steady at 27.1K.
How did search popularity change for torch brands worldwide in September 2026?
2 changes
In September 2026, Maglite lost share of searches among torch brands worldwide, from 9% to 6.3%.
Wurkkos’ share of searches among torch brands worldwide has gained ground for 3 months in a row, from 2.9% to 3.4% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Maglite’s and Wurkkos’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among torch brands
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