Brandwave

How popular isFenix?

In September 2026, people searched for Fenix by name about 21,000 times worldwide, about the same as the previous year. These searches made up 2.9% of all global torch brand searches, placing Fenix fourth out of four brands. When we asked both ChatGPT and Google AI Overviews about torch brands, Fenix appeared in four of the five answers and was the most recommended of the four.

Search and AI answers in September 2026

Fenix is the fourth most searched of 4 competitors and the most recommended in AI answers.

  1. PetzlShare of searches 38.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
  2. NitecoreShare of searches 32%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. LedlenserShare of searches 26.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. FenixShare of searches 2.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
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Top torch brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fenix was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Fenix is the most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fenix1st
  2. Nitecore2nd
  3. Petzl3rd
  4. Ledlenser–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fenix4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nitecore3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Petzl1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ledlenser0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about torch brands

5 answers

  • Asked ChatGPT

    “Which torch brand should I buy?”

    1. 1Fenix

  • Asked ChatGPT

    “What are the best torch brands?”

    1. 1Fenix
    2. 2Nitecore

  • Asked ChatGPT

    “What's the best torch brand for outdoor use?”

    1. 1Fenix
    2. 2Nitecore
    3. 3Petzl

  • Searched Google, AI Overview

    “best flashlight”

    1. 1Fenix
    2. 2Nitecore

  • Searched Google, AI Overview

    “torch for camping”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

    Which torch brands compete with Fenix?

    Fenix against torch brands worldwide, by month

    Share of searches by month for Petzl, Nitecore, Ledlenser, Fenix. The figures are in the table below the chart.

    View monthly share of searches table
    MonthPetzlNitecoreLedlenserFenix
    Oct 202532.5%32.5%32.5%2.4%
    Nov 202534.6%28.2%34.6%2.5%
    Dec 202532.5%32.5%32.5%2.4%
    Jan 202639.3%32%26.3%2.4%
    Feb 202641.6%28%28%2.5%
    Mar 202641.6%28%28%2.5%
    Apr 202643.8%29.5%24.1%2.6%
    May 202641.1%33.8%22.6%2.5%
    Jun 202641%33.5%22.4%3%
    Jul 202639.1%32%26.1%2.8%
    Aug 202641.1%33.8%22.6%2.5%
    Sep 202638.9%32%26.2%2.9%

    1. 1.Petzl

      38.9%

      Held 1st. 110K estimated branded searches, 0% vs prior month. Share -2.2 points.

    2. 2.Nitecore

      32%

      Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share -1.8 points.

    3. 3.Ledlenser

      26.2%

      Held 3rd. 74K estimated branded searches, +22.3% vs prior month. Share +3.6 points.

    4. 4.Fenix

      2.9%

      Held 4th. 8.1K estimated branded searches, +22.7% vs prior month. Share +0.4 points.

    Compare popularity between Fenix and its closest rivals

    Every comparison with Fenix

    13 comparisons

    How has branded search demand for Fenix changed worldwide over the last 12 months?

    2 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Fenix worldwide held steady, from 20.8K to 20.9K.
    • Across the 12 months ending September 2026, Fenix’s share of searches among torch brands worldwide held steady, from 2.4% to 2.9%.

    How did search popularity change for torch brands worldwide in September 2026?

    3 changes

    1. In September 2026, Ledlenser gained share of searches among torch brands worldwide, from 22.6% to 26.2%.

    2. In September 2026, Petzl lost share of searches among torch brands worldwide, from 41.1% to 38.9%.

    3. In September 2026, Nitecore lost share of searches among torch brands worldwide, from 33.8% to 32%.

    How are Fenix’s branded searches counted?

    5 search terms

    Brandwave collects information about searches that people make online using Fenix’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • fenix camping
    • fenix camping lantern
    • fenix headlamp
    • fenix lantern
    • fenix light

    Do you work for Fenix? To request corrections or removal please contact us via our support page and we will be happy to assist.

    How the Brand Demand Index is measured

    Where does Fenix compete?

    Fenix is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Camping lantern brands6th of 71.5%Show ranking
    Headlamp brands5th of 52%Show ranking
    Torch brands4th of 42.9%Shown above
    Helmet light brands4th of 511.3%Show ranking
    Creator with pink hair and a pink jacket

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