Brandwave

How popular isPetzl in search?

In September 2026, there were an estimated 110K branded searches for Petzl worldwide which held steady over the last 12 months. Petzl holds 40.1% estimated Share of Search among torch brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Petzl40.1%
  2. Nitecore33%
  3. Ledlenser27%
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Which torch brands compete with Petzl?

Petzl against torch brands worldwide, by month

Share of Search by month for Petzl, Nitecore, Ledlenser. The figures are in the table below the chart.

View monthly share of search table
MonthPetzlNitecoreLedlenser
Oct 202533.3%33.3%33.3%
Nov 202535.5%28.9%35.5%
Dec 202533.3%33.3%33.3%
Jan 202640.2%32.8%27%
Feb 202642.6%28.7%28.7%
Mar 202642.6%28.7%28.7%
Apr 202645%30.3%24.7%
May 202642.1%34.7%23.2%
Jun 202642.3%34.6%23.1%
Jul 202640.2%32.9%26.9%
Aug 202642.1%34.7%23.2%
Sep 202640.1%33%27%

  1. 1.Petzl

    40.1%

    Held 1st. 110K estimated branded searches, 0% vs prior month. Share -2.1 points.

  2. 2.Nitecore

    33%

    Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share -1.7 points.

  3. 3.Ledlenser

    27%

    Held 3rd. 74K estimated branded searches, +22.3% vs prior month. Share +3.8 points.

Compare search popularity between Petzl and its closest rivals

Every comparison with Petzl

How has branded search demand for Petzl changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Petzl worldwide held steady at 110K.
  • Across the 12 months ending September 2026, Petzl’s estimated Share of Search among torch brands worldwide increased from 33.3% to 40.1%.
  • Across the 12 months ending September 2026, Petzl’s estimated Share of Search among torch brands worldwide peaked at 45% in April 2026 and was lowest at 33.3% in October 2025.
  • Across the 12 months ending September 2026, Petzl rose from 3rd to 1st among torch brands worldwide.

How did search popularity change for torch brands worldwide in September 2026?

  1. In September 2026, Ledlenser gained estimated Share of Search among torch brands worldwide, from 23.2% to 27%.

  2. In September 2026, Petzl lost estimated Share of Search among torch brands worldwide, from 42.1% to 40.1%.

  3. In September 2026, Nitecore lost estimated Share of Search among torch brands worldwide, from 34.7% to 33%.

Where does Petzl compete?

Petzl is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Climbing harness brands4th of 61.8%Show ranking
Rope bag brands4th of 61.8%Show ranking
Static rope brands3rd of 72.9%Show ranking
Climbing gear brands3rd of 52.9%Show ranking
Ice axe brands3rd of 32.9%Show ranking
Headlamp brands2nd of 419.5%Show ranking
Head torch brands2nd of 319.9%Show ranking
Climbing rope brands2nd of 422.8%Show ranking
Torch brands1st of 340.1%Shown above

How is Petzl measured?

Brandwave collects information about searches that people make online using Petzl’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • petzl

Do you work for Petzl? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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