Brandwave

How popular isPetzl in search?

In September 2026, there were an estimated 110K branded searches for Petzl worldwide which held steady over the last 12 months. Petzl holds 2.9% estimated Share of Search among ice axe brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. DMM87.5%
  2. Black Diamond9.6%
  3. Petzl2.9%
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Which ice axe brands compete with Petzl?

Petzl against ice axe brands worldwide, by month

Share of Search by month for DMM, Black Diamond, Petzl. The figures are in the table below the chart.

View monthly share of search table
MonthDMMBlack DiamondPetzl
Oct 202587.5%9.6%2.9%
Nov 202585.1%11.4%3.4%
Dec 202585.7%11.5%2.8%
Jan 202687.5%9.6%2.9%
Feb 202687.5%9.6%2.9%
Mar 202687.5%9.6%2.9%
Apr 202687.5%9.6%2.9%
May 202687.5%9.6%2.9%
Jun 202689.5%8%2.4%
Jul 202688%9.7%2.4%
Aug 202687.5%9.6%2.9%
Sep 202687.5%9.6%2.9%

  1. 1.DMM

    87.5%

    Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Black Diamond

    9.6%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Petzl

    2.9%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Petzl and its closest rivals

Every comparison with Petzl

How has branded search demand for Petzl changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Petzl worldwide held steady at 110K.
  • Across the 12 months ending September 2026, Petzl’s estimated Share of Search among ice axe brands worldwide peaked at 3.4% in November 2025 and was lowest at 2.4% in July 2026.

How did search popularity change for ice axe brands worldwide in September 2026?

Nothing among ice axe brands moved beyond provider rounding in September 2026.

Where does Petzl compete?

Petzl is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Climbing harness brands4th of 61.8%Show ranking
Rope bag brands4th of 61.8%Show ranking
Static rope brands3rd of 72.9%Show ranking
Climbing gear brands3rd of 52.9%Show ranking
Ice axe brands3rd of 32.9%Shown above
Headlamp brands2nd of 419.5%Show ranking
Head torch brands2nd of 319.9%Show ranking
Climbing rope brands2nd of 422.8%Show ranking
Torch brands1st of 340.1%Show ranking

How is Petzl measured?

Brandwave collects information about searches that people make online using Petzl’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • petzl

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How the Brand Demand Index is measured

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