Brandwave

How popular isPetzl in search?

In September 2026, there were an estimated 110K branded searches for Petzl worldwide which held steady over the last 12 months. Petzl holds 22.8% estimated Share of Search among climbing rope brands worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Black Diamond76.4%
  2. Petzl22.8%
  3. Mammut0.79%
  4. Sterling0.04%
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Which climbing rope brands compete with Petzl?

Petzl against climbing rope brands worldwide, by month

Share of Search by month for Black Diamond, Petzl. The figures are in the table below the chart.

View monthly share of search table
MonthBlack DiamondPetzlMammutSterling
Oct 202576.5%22.9%0.54%0.04%
Nov 202576.5%22.9%0.54%0.04%
Dec 202579.9%19.5%0.46%0.09%
Jan 202676.5%22.9%0.54%0.03%
Feb 202676.4%22.9%0.66%0.04%
Mar 202676.3%22.8%0.79%0.05%
Apr 202676.4%22.8%0.66%0.04%
May 202676.3%22.8%0.79%0.04%
Jun 202676.2%22.9%0.81%0.05%
Jul 202679.7%19.6%0.69%0.04%
Aug 202676.4%22.9%0.66%0.04%
Sep 202676.4%22.8%0.79%0.04%

  1. 1.Black Diamond

    76.4%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share -0.1 points.

  2. 2.Petzl

    22.8%

    Held 2nd. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Mammut

    0.79%

    Held 3rd. 3.8K estimated branded searches, +18.8% vs prior month. Share +0.1 points.

  4. 4.Sterling

    0.04%

    Held 4th. 170 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Petzl and its closest rivals

Every comparison with Petzl

How has branded search demand for Petzl changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Petzl worldwide held steady at 110K.
  • Across the 12 months ending September 2026, Petzl’s estimated Share of Search among climbing rope brands worldwide peaked at 22.9% in January 2026 and was lowest at 19.5% in December 2025.

How did search popularity change for climbing rope brands worldwide in September 2026?

  1. Estimated monthly branded searches for Mammut worldwide rose 46.2% over 12 measured months, from 2.6K to 3.8K in September 2026.

  2. Estimated monthly branded searches for Sterling worldwide fell 19% over 12 measured months, from 210 to 170 in September 2026.

Where does Petzl compete?

Petzl is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Climbing harness brands4th of 61.8%Show ranking
Rope bag brands4th of 61.8%Show ranking
Static rope brands3rd of 72.9%Show ranking
Climbing gear brands3rd of 52.9%Show ranking
Ice axe brands3rd of 32.9%Show ranking
Headlamp brands2nd of 419.5%Show ranking
Head torch brands2nd of 319.9%Show ranking
Climbing rope brands2nd of 422.8%Shown above
Torch brands1st of 340.1%Show ranking

How is Petzl measured?

Brandwave collects information about searches that people make online using Petzl’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • petzl

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How the Brand Demand Index is measured

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