Brandwave

Climbing rope brands:Which are searched most?

In September 2026, Black Diamond was the most searched among climbing rope brands worldwide, with an estimated 368K branded searches and 76.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Black Diamond76.4%
  2. Petzl22.8%
  3. Mammut0.79%
  4. Sterling0.04%

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Share of SearchLeaderboard

Compare the climbing rope brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among climbing rope brands worldwide, by month

Share of Search by month for Black Diamond, Petzl. The figures are in the table below the chart.

View monthly share of search table
MonthBlack DiamondPetzlMammutSterling
Oct 202576.5%22.9%0.54%0.04%
Nov 202576.5%22.9%0.54%0.04%
Dec 202579.9%19.5%0.46%0.09%
Jan 202676.5%22.9%0.54%0.03%
Feb 202676.4%22.9%0.66%0.04%
Mar 202676.3%22.8%0.79%0.05%
Apr 202676.4%22.8%0.66%0.04%
May 202676.3%22.8%0.79%0.04%
Jun 202676.2%22.9%0.81%0.05%
Jul 202679.7%19.6%0.69%0.04%
Aug 202676.4%22.9%0.66%0.04%
Sep 202676.4%22.8%0.79%0.04%

This month’s ranking, September 2026

  1. 1.Black Diamond

    76.4%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share -0.1 points.

  2. 2.Petzl

    22.8%

    Held 2nd. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Mammut

    0.79%

    Held 3rd. 3.8K estimated branded searches, +18.8% vs prior month. Share +0.1 points.

  4. 4.Sterling

    0.04%

    Held 4th. 170 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among climbing rope brands worldwide?

In September 2026, Black Diamond was the most searched among climbing rope brands worldwide, with an estimated 368K branded searches and 76.4% estimated Share of Search within this set. Petzl is in 2nd place, 53.5 percentage points behind at 22.8% Share of Search.

Global climbing rope brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Black Diamond76.5% → 76.4%79.9%Dec 202576.2%Jun 20261st
Petzl22.9% → 22.8%22.9%Jan 202619.5%Dec 20252nd
Mammut0.54% → 0.79%0.81%Jun 20260.46%Dec 20253rd
Sterling0.04%0.09%Dec 20250.03%Jan 20264th

Each finding as a sentence

  • Across the 12 months ending September 2026, Black Diamond’s estimated Share of Search among climbing rope brands worldwide peaked at 79.9% in December 2025 and was lowest at 76.2% in June 2026.
  • Across the 12 months ending September 2026, Petzl’s estimated Share of Search among climbing rope brands worldwide peaked at 22.9% in January 2026 and was lowest at 19.5% in December 2025.
  • Across the 12 months ending September 2026, Black Diamond, Petzl, Mammut and Sterling held steady: their estimated Share of Search among climbing rope brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for climbing rope brands worldwide in September 2026?

  1. Estimated monthly branded searches for Mammut worldwide rose 46.2% over 12 measured months, from 2.6K to 3.8K in September 2026.

  2. Estimated monthly branded searches for Sterling worldwide fell 19% over 12 measured months, from 210 to 170 in September 2026.

How the Brand Demand Index is measured

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