Brandwave

How popular isEdelrid?

In September 2026, people searched for Edelrid by name about 18,100 times worldwide, about the same as the previous year. These searches made up 3.6% of all global climbing rope brand searches, placing Edelrid third out of five brands. When we asked both ChatGPT and Google AI Overviews about climbing rope brands, Edelrid appeared in three of the five answers and was the fourth most recommended of the five.

Search and AI answers in September 2026

Edelrid is the third most searched of 5 competitors and the fourth most recommended in AI answers.

  1. Black DiamondShare of searches 73.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. PetzlShare of searches 22%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. EdelridShare of searches 3.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. MammutShare of searches 0.38%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  5. BealShare of searches 0.24%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
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Top climbing rope brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Edelrid was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Edelrid is the fourth most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Mammut1st
  2. Petzl2nd
  3. Beal3rd
  4. Edelrid4th
  5. Black Diamond–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mammut4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Petzl3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Edelrid3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Beal3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Black Diamond0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about climbing rope brands

5 answers

  • Asked ChatGPT

    “Which climbing rope brand should I buy?”

    1. 1Mammut
    2. 2Petzl

  • Asked ChatGPT

    “What are the best climbing rope brands?”

    1. 1Petzl
    2. 2Beal
    3. 3Mammut
    4. 4Edelrid

  • Asked ChatGPT

    “What's the best climbing rope brand for sport climbing?”

    1. 1Petzl
    2. 2Mammut
    3. 3Edelrid
    4. 4Beal

  • Searched Google, AI Overview

    “best climbing rope”

    1. 1Mammut
    2. 2Beal

  • Searched Google, AI Overview

    “dynamic climbing rope”

    1. 1Edelrid

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which climbing rope brands compete with Edelrid?

Edelrid against climbing rope brands worldwide, by month

Share of searches by month for Black Diamond, Petzl, Edelrid. The figures are in the table below the chart.

View monthly share of searches table
MonthBlack DiamondPetzlEdelridMammutBeal
Oct 202573.8%22.1%3.6%0.26%0.24%
Nov 202573.7%22.1%3.6%0.26%0.25%
Dec 202577.5%18.9%3.1%0.22%0.19%
Jan 202674.3%22.3%3%0.26%0.2%
Feb 202673.8%22%3.6%0.32%0.23%
Mar 202673.1%21.8%4.4%0.38%0.32%
Apr 202673.2%21.9%4.4%0.32%0.24%
May 202673.1%21.9%4.4%0.38%0.24%
Jun 202673%21.9%4.4%0.39%0.28%
Jul 202676.8%18.9%3.8%0.33%0.24%
Aug 202673.8%22%3.6%0.32%0.24%
Sep 202673.7%22%3.6%0.38%0.24%

  1. 1.Black Diamond

    73.7%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Petzl

    22%

    Held 2nd. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Edelrid

    3.6%

    Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Mammut

    0.38%

    Held 4th. 1.9K estimated branded searches, +18.8% vs prior month. Share +0.1 points.

  5. 5.Beal

    0.24%

    Held 5th. 1.2K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Edelrid and its closest rivals

Every comparison with Edelrid

14 comparisons

How has branded search demand for Edelrid changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Edelrid worldwide held steady at 18.1K.
  • Across the 12 months ending September 2026, Edelrid’s share of searches among climbing rope brands worldwide peaked at 4.4% in April 2026 and was lowest at 3% in January 2026.

How did search popularity change for climbing rope brands worldwide in September 2026?

2 changes

  1. Edelrid’s share of searches among climbing rope brands worldwide has lost ground for 3 months in a row, from 4.4% to 3.6% in September 2026.

  2. Estimated monthly branded searches for Mammut worldwide rose 46.2% over 12 measured months, from 1.3K to 1.9K in September 2026.

How are Edelrid’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Edelrid’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • edelrid

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How the Brand Demand Index is measured

Where does Edelrid compete?

Edelrid is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Rope bag brands5th of 70.3%Show ranking
Climbing harness brands5th of 60.3%Show ranking
Chalk bag brands4th of 80.3%Show ranking
Climbing gear brands5th of 70.43%Show ranking
Static rope brands4th of 70.47%Show ranking
Climbing rope brands3rd of 53.6%Shown above
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