Brandwave

How popular isEdelrid in search?

In September 2026, there were an estimated 18.1K branded searches for Edelrid worldwide which held steady over the last 12 months. Edelrid holds 0.3% estimated Share of Search among climbing harness brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. DMM54.9%
  2. Arc'teryx36.7%
  3. Black Diamond6%
  4. Petzl1.8%
  5. Edelrid0.3%
  6. Mammut0.28%
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Which climbing harness brands compete with Edelrid?

Edelrid against climbing harness brands worldwide, by month

Share of Search by month for DMM, Arc'teryx, Black Diamond, Edelrid. The figures are in the table below the chart.

View monthly share of search table
MonthDMMArc'teryxBlack DiamondPetzlEdelridMammut
Oct 202550.7%41.5%5.6%1.7%0.27%0.29%
Nov 202541.5%50.7%5.6%1.7%0.27%0.33%
Dec 202541.7%50.9%5.6%1.4%0.23%0.27%
Jan 202650.7%41.5%5.6%1.7%0.22%0.28%
Feb 202654.9%36.7%6%1.8%0.3%0.32%
Mar 202658.8%32.1%6.5%1.9%0.39%0.27%
Apr 202662.4%28%6.9%2.1%0.41%0.27%
May 202662.5%28%6.9%2.1%0.41%0.24%
Jun 202663.5%28.5%5.7%1.7%0.34%0.23%
Jul 202662.8%28.1%6.9%1.7%0.34%0.23%
Aug 202658.9%32.2%6.5%1.9%0.32%0.25%
Sep 202654.9%36.7%6%1.8%0.3%0.28%

  1. 1.DMM

    54.9%

    Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share -4 points.

  2. 2.Arc'teryx

    36.7%

    Held 2nd. 2.2M estimated branded searches, +22.4% vs prior month. Share +4.5 points.

  3. 3.Black Diamond

    6%

    Held 3rd. 368K estimated branded searches, 0% vs prior month. Share -0.4 points.

  4. 4.Petzl

    1.8%

    Held 4th. 110K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Edelrid

    0.3%

    Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Mammut

    0.28%

    Held 6th. 17.2K estimated branded searches, +22% vs prior month. Share 0 points.

Compare search popularity between Edelrid and its closest rivals

Every comparison with Edelrid

How has branded search demand for Edelrid changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Edelrid worldwide held steady at 18.1K.
  • Across the 12 months ending September 2026, Edelrid rose from 6th to 5th among climbing harness brands worldwide.

How did search popularity change for climbing harness brands worldwide in September 2026?

  1. In September 2026, Arc'teryx gained estimated Share of Search among climbing harness brands worldwide, from 32.2% to 36.7%.

  2. In September 2026, DMM lost estimated Share of Search among climbing harness brands worldwide, from 58.9% to 54.9%.

  3. Estimated monthly branded searches for Mammut worldwide fell 10.9% over 12 measured months, from 19.3K to 17.2K in September 2026.

Where does Edelrid compete?

Edelrid is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Climbing harness brands5th of 60.3%Shown above
Rope bag brands5th of 60.3%Show ranking
Chalk bag brands5th of 50.3%Show ranking
Static rope brands4th of 70.47%Show ranking
Climbing gear brands4th of 50.47%Show ranking

How is Edelrid measured?

Brandwave collects information about searches that people make online using Edelrid’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • edelrid

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How the Brand Demand Index is measured

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