Brandwave

Black Diamond vs Edelrid:Which is more popular?

In September 2026, Black Diamond had more branded searches than Edelrid among climbing rope brands worldwide. Black Diamond had about 368,000 branded searches, while Edelrid had 18,100. Black Diamond made up 73.7% of all climbing rope brand searches we track, and Edelrid accounted for 3.6%. When we asked ChatGPT and Google AI Overviews about climbing rope brands, Edelrid appeared in three of the five answers and Black Diamond in none.

Among climbing rope brands worldwide in September 2026

Who do people search for more?

Black Diamond, about 20 searches for every 1 for Edelrid

Black Diamond 368K searchesEdelrid 18.1K searches

Who does AI mention more?

Edelrid, mentioned in 3 of 5 answers, Black Diamond in 0

Edelrid in 3 of 5Black Diamond in 0 of 5

Who does AI recommend more?

Edelrid, the only one of the two named

Edelrid first in 2Black Diamond never named

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Top climbing rope brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Edelrid was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Black Diamond did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Mammut1st
  2. Petzl2nd
  3. Beal3rd
  4. Edelrid4th
  5. Black Diamond–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mammut4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Petzl3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Edelrid3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Beal3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Black Diamond0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about climbing rope brands

5 answers

  • Asked ChatGPT

    “Which climbing rope brand should I buy?”

    1. 1Mammut
    2. 2Petzl

  • Asked ChatGPT

    “What are the best climbing rope brands?”

    1. 1Petzl
    2. 2Beal
    3. 3Mammut
    4. 4Edelrid

  • Asked ChatGPT

    “What's the best climbing rope brand for sport climbing?”

    1. 1Petzl
    2. 2Mammut
    3. 3Edelrid
    4. 4Beal

  • Searched Google, AI Overview

    “best climbing rope”

    1. 1Mammut
    2. 2Beal

  • Searched Google, AI Overview

    “dynamic climbing rope”

    1. 1Edelrid

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Black Diamond or Edelrid more popular in search?

This chart shows how often people search Google for Black Diamond and Edelrid by name. Each line represents a brand's share of searches for all five climbing rope brands we track, month by month, from English-language searches worldwide.

Black Diamond and Edelrid among climbing rope brands worldwide, by month

Share of searches by month for Black Diamond, Edelrid. The figures are in the table below the chart.

View monthly share of searches table
MonthBlack DiamondPetzlEdelridMammutBeal
Oct 202573.8%22.1%3.6%0.26%0.24%
Nov 202573.7%22.1%3.6%0.26%0.25%
Dec 202577.5%18.9%3.1%0.22%0.19%
Jan 202674.3%22.3%3%0.26%0.2%
Feb 202673.8%22%3.6%0.32%0.23%
Mar 202673.1%21.8%4.4%0.38%0.32%
Apr 202673.2%21.9%4.4%0.32%0.24%
May 202673.1%21.9%4.4%0.38%0.24%
Jun 202673%21.9%4.4%0.39%0.28%
Jul 202676.8%18.9%3.8%0.33%0.24%
Aug 202673.8%22%3.6%0.32%0.24%
Sep 202673.7%22%3.6%0.38%0.24%

How has the Black Diamond and Edelrid comparison changed over the last 12 months?

3 findings
  • Black Diamond was ahead of Edelrid in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Black Diamond’s share of searches among climbing rope brands worldwide moved from 73.8% to 73.7%, and its estimated monthly branded searches held steady at 368K.
  • Across the 12 months ending September 2026, Edelrid’s share of searches among climbing rope brands worldwide held steady at 3.6%, and its estimated monthly branded searches held steady at 18.1K.

How did search popularity change for climbing rope brands worldwide in September 2026?

1 change

  1. Edelrid’s share of searches among climbing rope brands worldwide has lost ground for 3 months in a row, from 4.4% to 3.6% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Black Diamond’s and Edelrid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Black Diamond

1 branded search term

  • black diamond

Edelrid

1 branded search term

  • edelrid

How the Brand Demand Index is measured

Other head-to-heads among climbing rope brands

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