Edelrid vs Petzl:Which is more popular?
In September 2026, Petzl had more branded searches than Edelrid among climbing rope brands worldwide. Petzl had about 110,000 branded searches, while Edelrid had 18,100. Petzl made up 22% of all climbing rope brand searches we track, and Edelrid accounted for 3.6%. When we asked ChatGPT and Google AI Overviews about climbing rope brands, Edelrid and Petzl each appeared in three of the five answers. Petzl was mentioned before Edelrid in every answer that named either.
Who do people search for more?
Petzl, about 6 searches for every 1 for Edelrid
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Petzl, named ahead of Edelrid in 3 of 3 answers
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Top climbing rope brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Edelrid was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Petzl was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Petzl was listed before Edelrid in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mammut1st- Petzl2nd
Beal3rd
Edelrid4th
Black Diamond–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Mammut4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Petzl3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Edelrid3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Beal3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Black Diamond0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about climbing rope brands
5 answers
Asked ChatGPT
“Which climbing rope brand should I buy?”
Asked ChatGPT
“What are the best climbing rope brands?”
Asked ChatGPT
“What's the best climbing rope brand for sport climbing?”
Searched Google, AI Overview
“best climbing rope”
Searched Google, AI Overview
“dynamic climbing rope”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Edelrid or Petzl more popular in search?
This chart shows how often people search Google for Edelrid and Petzl by name. Each line represents a brand's share of searches for all five climbing rope brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Petzl, Edelrid. The figures are in the table below the chart.
View monthly share of searches table
| Month | Black Diamond | Petzl | Edelrid | Mammut | Beal |
|---|---|---|---|---|---|
| Oct 2025 | 73.8% | 22.1% | 3.6% | 0.26% | 0.24% |
| Nov 2025 | 73.7% | 22.1% | 3.6% | 0.26% | 0.25% |
| Dec 2025 | 77.5% | 18.9% | 3.1% | 0.22% | 0.19% |
| Jan 2026 | 74.3% | 22.3% | 3% | 0.26% | 0.2% |
| Feb 2026 | 73.8% | 22% | 3.6% | 0.32% | 0.23% |
| Mar 2026 | 73.1% | 21.8% | 4.4% | 0.38% | 0.32% |
| Apr 2026 | 73.2% | 21.9% | 4.4% | 0.32% | 0.24% |
| May 2026 | 73.1% | 21.9% | 4.4% | 0.38% | 0.24% |
| Jun 2026 | 73% | 21.9% | 4.4% | 0.39% | 0.28% |
| Jul 2026 | 76.8% | 18.9% | 3.8% | 0.33% | 0.24% |
| Aug 2026 | 73.8% | 22% | 3.6% | 0.32% | 0.24% |
| Sep 2026 | 73.7% | 22% | 3.6% | 0.38% | 0.24% |
How has the Edelrid and Petzl comparison changed over the last 12 months?
3 findings
- Petzl was ahead of Edelrid in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Edelrid’s share of searches among climbing rope brands worldwide held steady at 3.6%, and its estimated monthly branded searches held steady at 18.1K.
- Across the 12 months ending September 2026, Petzl’s share of searches among climbing rope brands worldwide moved from 22.1% to 22%, and its estimated monthly branded searches held steady at 110K.
How did search popularity change for climbing rope brands worldwide in September 2026?
1 change
Edelrid’s share of searches among climbing rope brands worldwide has lost ground for 3 months in a row, from 4.4% to 3.6% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Edelrid’s and Petzl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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