Brandwave

Petzl vs Sterling Rope:Which is more popular?

In September 2026, Petzl had more branded searches than Sterling Rope among static rope brands worldwide. Petzl had about 110,000 branded searches, while Sterling Rope had 2,400. Petzl made up 2.9% of all static rope brand searches we track, and Sterling Rope accounted for 0.06%. When we asked ChatGPT and Google AI Overviews about static rope brands, Petzl and Sterling Rope each appeared in four of the five answers. Sterling Rope was mentioned before Petzl in three out of five answers.

Among static rope brands worldwide in September 2026

Who do people search for more?

Petzl, about 46 searches for every 1 for Sterling Rope

Petzl 110K searchesSterling Rope 2.4K searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

Petzl in 4 of 5Sterling Rope in 4 of 5

Who does AI recommend more?

Sterling Rope, named ahead of Petzl in 3 of 5 answers

Sterling Rope first in 3Petzl first in 2

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Top static rope brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Petzl and Sterling Rope were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Sterling Rope was listed before Petzl in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. PMI1st
  2. Sterling Rope2nd
  3. Petzl3rd
  4. Edelrid4th
  5. Mammut4th
  6. DMM–
  7. Black Diamond–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Petzl4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sterling Rope4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PMI4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Edelrid2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mammut1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DMM0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Black Diamond0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about static rope brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Petzl or Sterling Rope more popular in search?

This chart shows how often people search Google for Petzl and Sterling Rope by name. Each line represents a brand's share of searches for all seven static rope brands we track, month by month, from English-language searches worldwide.

Petzl and Sterling Rope among static rope brands worldwide, by month

Share of searches by month for Petzl, Sterling Rope. The figures are in the table below the chart.

View monthly share of searches table
MonthDMMBlack DiamondPetzlEdelridSterling RopeMammutPMI
Oct 202587%9.6%2.9%0.47%0.08%0.03%0.02%
Nov 202584.5%11.4%3.4%0.56%0.07%0.04%0.01%
Dec 202585.2%11.4%2.8%0.46%0.06%0.03%0.02%
Jan 202687.1%9.6%2.9%0.39%0.05%0.03%0.01%
Feb 202687%9.6%2.9%0.47%0.08%0.04%0.02%
Mar 202686.9%9.5%2.9%0.58%0.08%0.05%0.02%
Apr 202686.9%9.5%2.9%0.58%0.08%0.04%0.02%
May 202686.9%9.5%2.9%0.58%0.08%0.05%0.02%
Jun 202689%8%2.4%0.48%0.08%0.04%0.02%
Jul 202687.4%9.6%2.4%0.47%0.06%0.04%0.02%
Aug 202687%9.6%2.9%0.47%0.06%0.04%0.02%
Sep 202687%9.6%2.9%0.47%0.06%0.05%0.02%

How has the Petzl and Sterling Rope comparison changed over the last 12 months?

3 findings
  • Petzl was ahead of Sterling Rope in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Petzl’s share of searches among static rope brands worldwide held steady at 2.9%, and its estimated monthly branded searches held steady at 110K.
  • Across the 12 months ending September 2026, Sterling Rope’s share of searches among static rope brands worldwide moved from 0.08% to 0.06%, and its estimated monthly branded searches moved from 2.9K to 2.4K.

How did search popularity change for static rope brands worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for Sterling Rope worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Petzl’s and Sterling Rope’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Petzl

1 branded search term

  • petzl

Sterling Rope

1 branded search term

  • sterling rope

How the Brand Demand Index is measured

Other head-to-heads among static rope brands

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