Brandwave

How popular isSterling Rope?

In September 2026, people searched for Sterling Rope by name about 2,400 times worldwide, a 17.2% decrease from the previous year. These searches made up 0.06% of all global static rope brand searches, placing Sterling Rope sixth out of seven brands. When we asked both ChatGPT and Google AI Overviews about static rope brands, Sterling Rope appeared in four of the five answers and was the second most recommended of the seven.

Search and AI answers in September 2026

Sterling Rope is the sixth most searched of 7 competitors and the second most recommended in AI answers.

  1. DMMShare of searches 86.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. Black DiamondShare of searches 9.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. PetzlShare of searches 2.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. EdelridShare of searches 0.47%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. Sterling RopeShare of searches 0.06%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd

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Top static rope brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sterling Rope was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Sterling Rope is the second most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. PMI1st
  2. Sterling Rope2nd
  3. Petzl3rd
  4. Edelrid4th
  5. Mammut4th
  6. DMM–
  7. Black Diamond–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Petzl4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PMI4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sterling Rope4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Edelrid2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mammut1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DMM0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Black Diamond0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about static rope brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which static rope brands compete with Sterling Rope?

Sterling Rope against static rope brands worldwide, by month

Share of searches by month for DMM, Black Diamond, Petzl, Sterling Rope. The figures are in the table below the chart.

View monthly share of searches table
MonthDMMBlack DiamondPetzlEdelridPMISterling RopeMammut
Oct 202586.7%9.5%2.8%0.47%0.31%0.08%0.03%
Nov 202584.3%11.3%3.4%0.56%0.3%0.07%0.04%
Dec 202585%11.4%2.8%0.46%0.25%0.06%0.03%
Jan 202686.8%9.6%2.9%0.38%0.31%0.05%0.03%
Feb 202686.7%9.5%2.8%0.47%0.31%0.08%0.04%
Mar 202686.6%9.5%2.8%0.57%0.31%0.07%0.05%
Apr 202686.6%9.5%2.8%0.57%0.31%0.07%0.04%
May 202686.6%9.5%2.8%0.57%0.31%0.07%0.05%
Jun 202688.7%8%2.4%0.48%0.32%0.08%0.04%
Jul 202687.2%9.6%2.4%0.47%0.26%0.06%0.04%
Aug 202686.8%9.5%2.8%0.47%0.26%0.06%0.04%
Sep 202686.8%9.5%2.8%0.47%0.26%0.06%0.05%

  1. 1.DMM

    86.8%

    Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Black Diamond

    9.5%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Petzl

    2.8%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Edelrid

    0.47%

    Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.PMI

    0.26%

    Held 5th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Sterling Rope

    0.06%

    Held 6th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Mammut

    0.05%

    Held 7th. 1.9K estimated branded searches, +18.8% vs prior month. Share 0 points.

Compare popularity between Sterling Rope and its closest rivals

Every comparison with Sterling Rope

6 comparisons

How has branded search demand for Sterling Rope changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Sterling Rope worldwide fell from 2.9K to 2.4K.
  • Across the 12 months ending September 2026, Sterling Rope’s share of searches among static rope brands worldwide held steady, from 0.08% to 0.06%.

How did search popularity change for static rope brands worldwide in September 2026?

4 changes

  1. DMM’s share of searches among static rope brands worldwide has lost ground for 3 months in a row, from 88.7% to 86.8% in September 2026.

  2. Estimated monthly branded searches for Mammut worldwide rose 46.2% over 12 measured months, from 1.3K to 1.9K in September 2026.

  3. Estimated monthly branded searches for PMI worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

  4. Estimated monthly branded searches for Sterling Rope worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

How are Sterling Rope’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Sterling Rope’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • sterling rope

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How the Brand Demand Index is measured

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