Brandwave

How popular isMammut in search?

In September 2026, there were an estimated 17.2K branded searches for Mammut worldwide which is down 10.9% over the last 12 months. Mammut holds 0.44% estimated Share of Search among static rope brands worldwide and is ranked 6th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. DMM86.1%
  2. Black Diamond9.5%
  3. Petzl2.8%
  4. Edelrid0.47%
  5. Sterling0.47%
  6. Mammut0.44%
  7. PMI0.25%
Mammut website (opens in a new tab)

Follow Mammut and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which static rope brands compete with Mammut?

Mammut against static rope brands worldwide, by month

Share of Search by month for DMM, Black Diamond, Petzl, Mammut. The figures are in the table below the chart.

View monthly share of search table
MonthDMMBlack DiamondPetzlEdelridSterlingMammutPMI
Oct 202585.8%9.4%2.8%0.46%0.69%0.49%0.31%
Nov 202583.4%11.2%3.4%0.55%0.55%0.67%0.3%
Dec 202584.2%11.3%2.8%0.45%0.45%0.55%0.25%
Jan 202686.1%9.5%2.8%0.38%0.38%0.48%0.31%
Feb 202685.9%9.4%2.8%0.46%0.57%0.5%0.31%
Mar 202685.9%9.4%2.8%0.57%0.57%0.39%0.31%
Apr 202685.9%9.4%2.8%0.57%0.57%0.37%0.31%
May 202686%9.4%2.8%0.57%0.57%0.33%0.31%
Jun 202688%7.9%2.4%0.48%0.58%0.32%0.32%
Jul 202686.6%9.5%2.3%0.47%0.47%0.31%0.26%
Aug 202686.2%9.5%2.8%0.47%0.47%0.36%0.25%
Sep 202686.1%9.5%2.8%0.47%0.47%0.44%0.25%

  1. 1.DMM

    86.1%

    Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share -0.1 points.

  2. 2.Black Diamond

    9.5%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Petzl

    2.8%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Edelrid

    0.47%

    Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Sterling

    0.47%

    Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Mammut

    0.44%

    Held 6th. 17.2K estimated branded searches, +22% vs prior month. Share +0.1 points.

  7. 7.PMI

    0.25%

    Held 7th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Mammut and its closest rivals

Every comparison with Mammut

How has branded search demand for Mammut changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Mammut worldwide fell from 19.3K to 17.2K.
  • Across the 12 months ending September 2026, Mammut fell from 5th to 6th among static rope brands worldwide.

How did search popularity change for static rope brands worldwide in September 2026?

  1. DMM’s estimated Share of Search among static rope brands worldwide has lost ground for 3 months in a row, from 88% to 86.1% in September 2026.

  2. Estimated monthly branded searches for Sterling worldwide fell 33.2% over 12 measured months, from 27.1K to 18.1K in September 2026.

  3. Estimated monthly branded searches for PMI worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

  4. Estimated monthly branded searches for Mammut worldwide fell 10.9% over 12 measured months, from 19.3K to 17.2K in September 2026.

Where does Mammut compete?

Mammut is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Climbing harness brands6th of 60.28%Show ranking
Rope bag brands6th of 60.28%Show ranking
Static rope brands6th of 70.44%Shown above
Climbing gear brands5th of 50.45%Show ranking
Softshell jacket brands3rd of 32.4%Show ranking
Climbing rope brands4th of 43.4%Show ranking

How is Mammut measured?

Brandwave collects information about searches that people make online using Mammut’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • mammut climbing harness
  • mammut harness
  • mammut jacket
  • mammut softshell

Do you work for Mammut? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Mammut your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free