Brandwave

How popular isMammut in search?

In September 2026, there were an estimated 17.2K branded searches for Mammut worldwide which is down 10.9% over the last 12 months. Mammut holds 0.06% estimated Share of Search among climbing harness brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. DMM55%
  2. Arc'teryx36.8%
  3. Black Diamond6%
  4. Petzl1.8%
  5. Edelrid0.3%
  6. Mammut0.06%
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Which climbing harness brands compete with Mammut?

Mammut against climbing harness brands worldwide, by month

Share of Search by month for DMM, Arc'teryx, Black Diamond, Mammut. The figures are in the table below the chart.

View monthly share of search table
MonthDMMArc'teryxBlack DiamondPetzlEdelridMammut
Oct 202550.8%41.6%5.6%1.7%0.27%0.04%
Nov 202541.6%50.8%5.6%1.7%0.28%0.04%
Dec 202541.8%51%5.6%1.4%0.23%0.03%
Jan 202650.8%41.6%5.6%1.7%0.22%0.04%
Feb 202655%36.8%6%1.8%0.3%0.05%
Mar 202658.9%32.2%6.5%1.9%0.39%0.07%
Apr 202662.6%28%6.9%2.1%0.41%0.06%
May 202662.6%28%6.9%2.1%0.41%0.07%
Jun 202663.7%28.5%5.7%1.7%0.34%0.06%
Jul 202662.9%28.1%6.9%1.7%0.34%0.06%
Aug 202659%32.2%6.5%1.9%0.32%0.06%
Sep 202655%36.8%6%1.8%0.3%0.06%

  1. 1.DMM

    55%

    Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share -4 points.

  2. 2.Arc'teryx

    36.8%

    Held 2nd. 2.2M estimated branded searches, +22.4% vs prior month. Share +4.6 points.

  3. 3.Black Diamond

    6%

    Held 3rd. 368K estimated branded searches, 0% vs prior month. Share -0.4 points.

  4. 4.Petzl

    1.8%

    Held 4th. 110K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Edelrid

    0.3%

    Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Mammut

    0.06%

    Held 6th. 3.8K estimated branded searches, +18.8% vs prior month. Share 0 points.

Compare search popularity between Mammut and its closest rivals

Every comparison with Mammut

How has branded search demand for Mammut changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Mammut worldwide fell from 19.3K to 17.2K.
  • Across the 12 months ending September 2026, Mammut’s estimated Share of Search among climbing harness brands worldwide held steady, from 0.04% to 0.06%.

How did search popularity change for climbing harness brands worldwide in September 2026?

  1. In September 2026, Arc'teryx gained estimated Share of Search among climbing harness brands worldwide, from 32.2% to 36.8%.

  2. In September 2026, DMM lost estimated Share of Search among climbing harness brands worldwide, from 59% to 55%.

  3. Estimated monthly branded searches for Mammut worldwide rose 46.2% over 12 measured months, from 2.6K to 3.8K in September 2026.

Where does Mammut compete?

Mammut is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Climbing harness brands6th of 60.06%Shown above
Rope bag brands6th of 60.06%Show ranking
Static rope brands5th of 70.1%Show ranking
Climbing gear brands5th of 50.1%Show ranking
Softshell jacket brands3rd of 31.9%Show ranking
Climbing rope brands3rd of 40.79%Show ranking

How is Mammut measured?

Brandwave collects information about searches that people make online using Mammut’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • mammut climbing harness
  • mammut harness
  • mammut jacket
  • mammut softshell

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How the Brand Demand Index is measured

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