Deuter vs Mammut:Which is more popular?
In September 2026, Mammut had more branded searches than Deuter among chalk bag brands worldwide. Mammut had about 1,900 branded searches, while Deuter had 110. Mammut made up 0.03% of all chalk bag brand searches we track, and Deuter accounted for <0.01%. When we asked ChatGPT and Google AI Overviews about chalk bag brands, Mammut appeared in two of the five answers and Deuter in none.
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Top chalk bag brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Mammut was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Deuter did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Black Diamond5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
8BPLUS5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Organic Climbing3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mammut2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
DMM1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Arc'teryx0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Edelrid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Deuter0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about chalk bag brands
5 answers
Asked ChatGPT
“Which chalk bag brand should I buy?”
Asked ChatGPT
“What are the best chalk bag brands?”
Asked ChatGPT
“What's the best chalk bag brand for indoor climbing?”
Searched Google, AI Overview
“climbing chalk bag”
Searched Google, AI Overview
“chalk bag for bouldering”
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Deuter or Mammut more popular in search?
This chart shows how often people search Google for Deuter and Mammut by name. Each line represents a brand's share of searches for all eight chalk bag brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Mammut, Deuter. The figures are in the table below the chart.
View monthly share of searches table
| Month | DMM | Arc'teryx | Black Diamond | Edelrid | Organic Climbing | Mammut | 8BPLUS | Deuter |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 51.7% | 42.3% | 5.7% | 0.28% | 0.04% | 0.02% | 0.02% | <0.01% |
| Nov 2025 | 42.3% | 51.7% | 5.7% | 0.28% | 0.04% | 0.02% | 0.02% | <0.01% |
| Dec 2025 | 42.3% | 51.7% | 5.7% | 0.23% | 0.04% | 0.02% | 0.02% | <0.01% |
| Jan 2026 | 51.7% | 42.3% | 5.7% | 0.23% | 0.03% | 0.02% | 0.01% | <0.01% |
| Feb 2026 | 56% | 37.5% | 6.2% | 0.3% | 0.04% | 0.03% | 0.02% | <0.01% |
| Mar 2026 | 60.1% | 32.8% | 6.6% | 0.4% | 0.04% | 0.03% | 0.02% | <0.01% |
| Apr 2026 | 63.9% | 28.6% | 7% | 0.42% | 0.06% | 0.03% | 0.02% | <0.01% |
| May 2026 | 63.9% | 28.6% | 7% | 0.42% | 0.06% | 0.04% | 0.02% | <0.01% |
| Jun 2026 | 64.7% | 29% | 5.8% | 0.35% | 0.05% | 0.03% | 0.02% | <0.01% |
| Jul 2026 | 63.9% | 28.6% | 7% | 0.35% | 0.04% | 0.03% | 0.02% | <0.01% |
| Aug 2026 | 60.1% | 32.8% | 6.6% | 0.32% | 0.04% | 0.03% | 0.02% | <0.01% |
| Sep 2026 | 56% | 37.4% | 6.2% | 0.3% | 0.04% | 0.03% | 0.02% | <0.01% |
How has the Deuter and Mammut comparison changed over the last 12 months?
3 findings
- Mammut was ahead of Deuter in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Deuter’s share of searches among chalk bag brands worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 170 to 110.
- Across the 12 months ending September 2026, Mammut’s share of searches among chalk bag brands worldwide moved from 0.02% to 0.03%, and its estimated monthly branded searches moved from 1.3K to 1.9K.
How did search popularity change for chalk bag brands worldwide in September 2026?
2 changes
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Deuter’s and Mammut’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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