How popular isDeuter in search?
In August 2026, there were an estimated 25K branded searches for Deuter worldwide which is up 25% over the last 11 months. Deuter holds 14.5% estimated Share of Search among hiking backpack brands worldwide and is ranked 3rd of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Hyperlite Mountain Gear49.9%
Gregory16.9%
Deuter14.5%
Gossamer Gear14.3%
Granite Gear4.4%
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Which hiking backpack brands compete with Deuter?
Share of Search by month for Hyperlite Mountain Gear, Gregory, Deuter, Gossamer Gear, Granite Gear. The figures are in the table below the chart.
View monthly share of search table
| Month | Hyperlite Mountain Gear | Gregory | Deuter | Gossamer Gear | Granite Gear |
|---|---|---|---|---|---|
| Oct 2025 | 54.8% | 16.1% | 13.6% | 11.2% | 4.3% |
| Nov 2025 | 55.5% | 15.1% | 12.7% | 12.7% | 4.1% |
| Dec 2025 | 54.6% | 14.5% | 12.1% | 14.8% | 4% |
| Jan 2026 | 54.1% | 16% | 12.9% | 12.9% | 4.1% |
| Feb 2026 | 55.8% | 17.1% | 11.3% | 11.4% | 4.4% |
| Mar 2026 | 50.5% | 14.7% | 12.5% | 15.1% | 7.1% |
| Apr 2026 | 51.8% | 15% | 12.8% | 15.5% | 4.8% |
| May 2026 | 48.5% | 16.7% | 12.1% | 17.3% | 5.5% |
| Jun 2026 | 51.9% | 14.8% | 12.9% | 15.6% | 4.7% |
| Jul 2026 | 49.9% | 16.7% | 14.4% | 14.5% | 4.4% |
| Aug 2026 | 49.9% | 16.9% | 14.5% | 14.3% | 4.4% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 49.9% | 86.1K | -0.02% | 0 points | |
| 2, held 2nd | 16.9% | 29.2K | +0.9% | +0.2 points | |
| 3, moved from 4th to 3rd | 14.5% | 25K | +0.24% | +0.1 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 14.3% | 24.6K | -2% | -0.3 pointsmoved from 3rd to 4th | |
| 5, held 5th | 4.4% | 7.6K | +0.13% | 0 points |
49.9%
held 1st · 86.1K estimated branded searches · -0.02% vs prior month · 0 points
2.
Gregory16.9%
held 2nd · 29.2K estimated branded searches · +0.9% vs prior month · +0.2 points
3.
Deuter14.5%
moved from 4th to 3rd · 25K estimated branded searches · +0.24% vs prior month · +0.1 points
14.3%
moved from 3rd to 4th · 24.6K estimated branded searches · -2% vs prior month · -0.3 points
4.4%
held 5th · 7.6K estimated branded searches · +0.13% vs prior month · 0 points
Compare search popularity between Deuter and its closest rivals
How has branded search demand for Deuter changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Deuter worldwide rose from 20K to 25K.
- Across the 11 months ending August 2026, Deuter’s estimated Share of Search among hiking backpack brands worldwide increased from 13.6% to 14.5%.
- Across the 11 months ending August 2026, Deuter’s estimated Share of Search among hiking backpack brands worldwide peaked at 14.5% in August 2026 and was lowest at 11.3% in February 2026.
How did search popularity change for hiking backpack brands worldwide in August 2026?
4 changes
Deuter’s estimated Share of Search among hiking backpack brands worldwide has gained ground for 3 months in a row, from 12.1% to 14.5% in August 2026.
Gossamer Gear’s estimated Share of Search among hiking backpack brands worldwide has lost ground for 3 months in a row, from 17.3% to 14.3% in August 2026.
Estimated monthly branded searches for Gregory worldwide rose 23.2% over 11 measured months, from 23.7K to 29.2K in August 2026.
Estimated monthly branded searches for Granite Gear worldwide rose 20.9% over 11 measured months, from 6.3K to 7.6K in August 2026.
How is Deuter measured?
Brandwave collects information about searches that people make online using Deuter’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- deuter backpack
- deuter com
- deuter hiking backpack
- hiking backpack deuter
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Is Deuter your brand?
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