Aer vs Deuter:Which is searched more?
In September 2026, Aer had more branded searches than Deuter among backpack brands worldwide. Aer had about 33,100 branded searches, while Deuter had 18,100. Aer made up 0.54% of all backpack brand searches we track, and Deuter accounted for 0.29%. These are worldwide searches for English-language branded terms.
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Is Aer or Deuter more popular in search?
Compare the backpack brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Aer, Deuter. The figures are in the table below the chart.
View monthly share of searches table
| Month | The North Face | Fjällräven | JanSport | Herschel | Bellroy | Peak Design | Osprey | GORUCK | Aer | NOMATIC | Deuter |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 78.4% | 7.9% | 3.5% | 2.5% | 2.4% | 2.4% | 1.3% | 0.87% | 0.32% | 0.32% | 0.21% |
| Nov 2025 | 82.1% | 7.4% | 2.4% | 1.9% | 1.8% | 1.8% | 1% | 0.81% | 0.3% | 0.2% | 0.13% |
| Dec 2025 | 80.9% | 7.3% | 2.9% | 2.3% | 2.2% | 1.8% | 1.2% | 0.66% | 0.24% | 0.24% | 0.13% |
| Jan 2026 | 78.5% | 7.1% | 4.3% | 2.9% | 2.1% | 2.1% | 1.4% | 0.78% | 0.29% | 0.29% | 0.19% |
| Feb 2026 | 74% | 8.2% | 5.7% | 3.1% | 2.5% | 2.5% | 2% | 1.1% | 0.4% | 0.4% | 0.22% |
| Mar 2026 | 67.3% | 9.9% | 6.6% | 3.9% | 3.6% | 3.6% | 2.5% | 1.3% | 0.6% | 0.4% | 0.33% |
| Apr 2026 | 62.4% | 10.3% | 7.6% | 4.9% | 4.6% | 3.8% | 3.2% | 1.7% | 0.62% | 0.51% | 0.42% |
| May 2026 | 63.9% | 10.5% | 7.7% | 4.1% | 3.9% | 3.9% | 3.2% | 1.4% | 0.63% | 0.43% | 0.35% |
| Jun 2026 | 57.2% | 9.5% | 12.9% | 5.4% | 4.2% | 4.2% | 3.5% | 1.6% | 0.7% | 0.47% | 0.38% |
| Jul 2026 | 51.5% | 8.5% | 24% | 5.3% | 3.1% | 2.6% | 2.6% | 1.4% | 0.51% | 0.28% | 0.34% |
| Aug 2026 | 50% | 9.2% | 22.9% | 6.9% | 3.4% | 2.7% | 2.8% | 1% | 0.55% | 0.3% | 0.3% |
| Sep 2026 | 65.9% | 10.9% | 7.2% | 4.6% | 3.3% | 3.3% | 2.7% | 0.98% | 0.54% | 0.36% | 0.29% |
How has the Aer and Deuter comparison changed over the last 12 months?
3 findings
- Aer was ahead of Deuter in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Aer’s share of searches among backpack brands worldwide moved from 0.32% to 0.54%, and its estimated monthly branded searches moved from 27.1K to 33.1K.
- Across the 12 months ending September 2026, Deuter’s share of searches among backpack brands worldwide moved from 0.21% to 0.29%, and its estimated monthly branded searches held steady at 18.1K.
How did search popularity change for backpack brands worldwide in September 2026?
2 changes
In September 2026, Deuter fell from 10th to 11th among backpack brands worldwide.
Estimated monthly branded searches for Aer worldwide rose 22.1% over 12 measured months, from 27.1K to 33.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Aer’s and Deuter’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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- Fjällräven vs Herschel: compare search popularity
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