Deuter vs Gregory:Which is more popular by branded search?
In August 2026, Gregory had more branded searches than Deuter among hiking backpack brands worldwide. Gregory was estimated to have 29.2K branded searches compared to Deuter’s 25K, and held a 16.9% Share of Search versus Deuter’s 14.5%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Deuter or Gregory?
Compare brands that offer backpacks for hiking and backpacking. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Gregory, Deuter. The figures are in the table below the chart.
View monthly share of search table
| Month | Hyperlite Mountain Gear | Gregory | Deuter | Gossamer Gear | Granite Gear |
|---|---|---|---|---|---|
| Oct 2025 | 54.8% | 16.1% | 13.6% | 11.2% | 4.3% |
| Nov 2025 | 55.5% | 15.1% | 12.7% | 12.7% | 4.1% |
| Dec 2025 | 54.6% | 14.5% | 12.1% | 14.8% | 4% |
| Jan 2026 | 54.1% | 16% | 12.9% | 12.9% | 4.1% |
| Feb 2026 | 55.8% | 17.1% | 11.3% | 11.4% | 4.4% |
| Mar 2026 | 50.5% | 14.7% | 12.5% | 15.1% | 7.1% |
| Apr 2026 | 51.8% | 15% | 12.8% | 15.5% | 4.8% |
| May 2026 | 48.5% | 16.7% | 12.1% | 17.3% | 5.5% |
| Jun 2026 | 51.9% | 14.8% | 12.9% | 15.6% | 4.7% |
| Jul 2026 | 49.9% | 16.7% | 14.4% | 14.5% | 4.4% |
| Aug 2026 | 49.9% | 16.9% | 14.5% | 14.3% | 4.4% |
| Sep 2026 | — | — | — | — | — |
How has the Deuter and Gregory comparison changed over the last 12 months?
3 findings
- Gregory was ahead of Deuter in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Deuter’s estimated Share of Search among hiking backpack brands worldwide moved from 13.6% to 14.5%, and its estimated monthly branded searches moved from 20K to 25K.
- Across the 11 months ending August 2026, Gregory’s estimated Share of Search among hiking backpack brands worldwide moved from 16.1% to 16.9%, and its estimated monthly branded searches moved from 23.7K to 29.2K.
How did search popularity change for hiking backpack brands worldwide in August 2026?
2 changes
Deuter’s estimated Share of Search among hiking backpack brands worldwide has gained ground for 3 months in a row, from 12.1% to 14.5% in August 2026.
Estimated monthly branded searches for Gregory worldwide rose 23.2% over 11 measured months, from 23.7K to 29.2K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Deuter’s and Gregory’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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