Gregory vs Hyperlite Mountain Gear:Which is more popular by branded search?
In August 2026, Hyperlite Mountain Gear had more branded searches than Gregory among hiking backpack brands worldwide. Hyperlite Mountain Gear was estimated to have 86.1K branded searches compared to Gregory’s 29.2K, and held a 49.9% Share of Search versus Gregory’s 16.9%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Gregory or Hyperlite Mountain Gear?
Compare brands that offer backpacks for hiking and backpacking. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hyperlite Mountain Gear, Gregory. The figures are in the table below the chart.
View monthly share of search table
| Month | Hyperlite Mountain Gear | Gregory | Deuter | Gossamer Gear | Granite Gear |
|---|---|---|---|---|---|
| Oct 2025 | 54.8% | 16.1% | 13.6% | 11.2% | 4.3% |
| Nov 2025 | 55.5% | 15.1% | 12.7% | 12.7% | 4.1% |
| Dec 2025 | 54.6% | 14.5% | 12.1% | 14.8% | 4% |
| Jan 2026 | 54.1% | 16% | 12.9% | 12.9% | 4.1% |
| Feb 2026 | 55.8% | 17.1% | 11.3% | 11.4% | 4.4% |
| Mar 2026 | 50.5% | 14.7% | 12.5% | 15.1% | 7.1% |
| Apr 2026 | 51.8% | 15% | 12.8% | 15.5% | 4.8% |
| May 2026 | 48.5% | 16.7% | 12.1% | 17.3% | 5.5% |
| Jun 2026 | 51.9% | 14.8% | 12.9% | 15.6% | 4.7% |
| Jul 2026 | 49.9% | 16.7% | 14.4% | 14.5% | 4.4% |
| Aug 2026 | 49.9% | 16.9% | 14.5% | 14.3% | 4.4% |
| Sep 2026 | — | — | — | — | — |
How has the Gregory and Hyperlite Mountain Gear comparison changed over the last 12 months?
3 findings
- Hyperlite Mountain Gear was ahead of Gregory in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Gregory’s estimated Share of Search among hiking backpack brands worldwide moved from 16.1% to 16.9%, and its estimated monthly branded searches moved from 23.7K to 29.2K.
- Across the 11 months ending August 2026, Hyperlite Mountain Gear’s estimated Share of Search among hiking backpack brands worldwide moved from 54.8% to 49.9%, and its estimated monthly branded searches moved from 80.6K to 86.1K.
How did search popularity change for hiking backpack brands worldwide in August 2026?
1 change
Estimated monthly branded searches for Gregory worldwide rose 23.2% over 11 measured months, from 23.7K to 29.2K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Gregory’s and Hyperlite Mountain Gear’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gregory
3 branded search terms
- gregory backpack
- gregory com
- gregory hiking backpack
Hyperlite Mountain Gear
5 branded search terms
- hyperlite backpack
- hyperlite mountain gear
- hyperlite mountain gear hiking backpack
- hyperlitemountaingear
- hyperlitemountaingear com
Put your own brand in this comparison
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