How popular isGregory in search?
In August 2026, there were an estimated 29.2K branded searches for Gregory worldwide which is up 23.2% over the last 11 months. Gregory holds 16.9% estimated Share of Search among hiking backpack brands worldwide and is ranked 2nd of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Hyperlite Mountain Gear49.9%
Gregory16.9%
Deuter14.5%
Gossamer Gear14.3%
Granite Gear4.4%
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Which hiking backpack brands compete with Gregory?
Share of Search by month for Hyperlite Mountain Gear, Gregory, Deuter, Gossamer Gear, Granite Gear. The figures are in the table below the chart.
View monthly share of search table
| Month | Hyperlite Mountain Gear | Gregory | Deuter | Gossamer Gear | Granite Gear |
|---|---|---|---|---|---|
| Oct 2025 | 54.8% | 16.1% | 13.6% | 11.2% | 4.3% |
| Nov 2025 | 55.5% | 15.1% | 12.7% | 12.7% | 4.1% |
| Dec 2025 | 54.6% | 14.5% | 12.1% | 14.8% | 4% |
| Jan 2026 | 54.1% | 16% | 12.9% | 12.9% | 4.1% |
| Feb 2026 | 55.8% | 17.1% | 11.3% | 11.4% | 4.4% |
| Mar 2026 | 50.5% | 14.7% | 12.5% | 15.1% | 7.1% |
| Apr 2026 | 51.8% | 15% | 12.8% | 15.5% | 4.8% |
| May 2026 | 48.5% | 16.7% | 12.1% | 17.3% | 5.5% |
| Jun 2026 | 51.9% | 14.8% | 12.9% | 15.6% | 4.7% |
| Jul 2026 | 49.9% | 16.7% | 14.4% | 14.5% | 4.4% |
| Aug 2026 | 49.9% | 16.9% | 14.5% | 14.3% | 4.4% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 49.9% | 86.1K | -0.02% | 0 points | |
| 2, held 2nd | 16.9% | 29.2K | +0.9% | +0.2 points | |
| 3, moved from 4th to 3rd | 14.5% | 25K | +0.24% | +0.1 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 14.3% | 24.6K | -2% | -0.3 pointsmoved from 3rd to 4th | |
| 5, held 5th | 4.4% | 7.6K | +0.13% | 0 points |
49.9%
held 1st · 86.1K estimated branded searches · -0.02% vs prior month · 0 points
2.
Gregory16.9%
held 2nd · 29.2K estimated branded searches · +0.9% vs prior month · +0.2 points
3.
Deuter14.5%
moved from 4th to 3rd · 25K estimated branded searches · +0.24% vs prior month · +0.1 points
14.3%
moved from 3rd to 4th · 24.6K estimated branded searches · -2% vs prior month · -0.3 points
4.4%
held 5th · 7.6K estimated branded searches · +0.13% vs prior month · 0 points
Compare search popularity between Gregory and its closest rivals
How has branded search demand for Gregory changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Gregory worldwide rose from 23.7K to 29.2K.
- Across the 11 months ending August 2026, Gregory’s estimated Share of Search among hiking backpack brands worldwide increased from 16.1% to 16.9%.
- Across the 11 months ending August 2026, Gregory’s estimated Share of Search among hiking backpack brands worldwide peaked at 17.1% in February 2026 and was lowest at 14.5% in December 2025.
How did search popularity change for hiking backpack brands worldwide in August 2026?
4 changes
Deuter’s estimated Share of Search among hiking backpack brands worldwide has gained ground for 3 months in a row, from 12.1% to 14.5% in August 2026.
Gossamer Gear’s estimated Share of Search among hiking backpack brands worldwide has lost ground for 3 months in a row, from 17.3% to 14.3% in August 2026.
Estimated monthly branded searches for Gregory worldwide rose 23.2% over 11 measured months, from 23.7K to 29.2K in August 2026.
Estimated monthly branded searches for Granite Gear worldwide rose 20.9% over 11 measured months, from 6.3K to 7.6K in August 2026.
How is Gregory measured?
Brandwave collects information about searches that people make online using Gregory’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- gregory backpack
- gregory com
- gregory hiking backpack
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